MS in marketing in USA is a course for 10 months to 1 year. Masters in marketing USA offers specializations in marketing analytics, digital marketing, marketing science, brand marketing management, international marketing and market research. Masters in digital marketing USA is one of the top courses studied by international students. Masters in digital marketing USA is offered in over 200+ universities across USA. Candidates are required to submit IELTS scores in order to enroll for the concerned course in desired colleges. Approximate tuition costs hover between $28,500-64,000 (INR 21,11,950-INR 47,42,624) in the USA. Students having bachelor's degrees from any field are eligible to apply for MS in Digital Marketing USA.

Table Of Contents 

  1. Why Study MS in Marketing in USA
  2. Top Universities for MS in Marketing in USA
    2.1 MS in Marketing Courses
  3. Admission Process
    3.1 Eligibility Criteria
  4. Admission Requirement
    4.1 Admission Documents Requirement
  5. MS in Marketing in USA Course Fees
  6. MS in Marketing in USA Scholarships
    6.1 Cost of Living
  7. Jobs after MS in Marketing in USA Course
  8. Work Permit

Why Study MS in Marketing in USA

There are many reasons to pursue MS in marketing USA.

  • Better Job Opportunities - MS in marketing sector has witnessed a rise which will go till 8% by 2028.
  • Imparting Practical Knowledge - Universities and colleges in the USA focus on practical teaching process for students.
  • Safe Haven for International Students - US is safe for international students. The US has welcomed international students and made them feel at home on their campuses.
  • Better Salaries - Students in MS in Digital marketing USA receive better pay jobs.
  • Scholarships - The course provides scholarships for international students which will reduce their personal expense.
  • Variety of Jobs - Jobs like marketing managers, promotions and sales managers, and advertising executives will grow swiftly.
  • Healthy Competition - Public relations, advertising, and related sectors pay handsome salaries to those looking to complete their master’s in international marketing in the USA.

Top Universities for MS in Marketing in USA

The Best universities for masters in digital marketing in USA and Masters in marketing USA are:

QS World University Ranking Business School Program Course Duration
1 Stanford Business School MBA and MSx 1 year
2 Columbia University Master of Science in Marketing Science 1 year
14 Texas McCombs MSc in Marketing 10 months
15 USC Marshall MSc in Marketing 1-2 years
24 Michigan State Broad Master of Science in Marketing Research 12-20 months
27 Texas A&M Mays Master of Science in Marketing 10.5 months
116 Purdue University MS in Marketing, MS in Marketing, MBA (STEM eligible course) and Executive MBA. 1 year

MS in Marketing Courses

Some popular courses in Marketing at the postgraduate level include:

  • MA in Strategic Marketing Communication
  • Master in International Marketing
  • Business of Creative Enterprises
  • Masters in Entrepreneurship and Innovation
  • Master of Science in Marketing
  • Master of Arts in Marketing
  • Master of Science in Marketing Research
  • MBA- Marketing
  • MBA- Digital Marketing Management
  • MA Advertising and Market Communications
  • Master of Science in Digital Marketing

Admission Process

  • Search for masters in marketing management USA offered by the top universities
  • Visit the official website to gather information.
  • Once selected the universities to apply for the marketing program, fill out the application form available on the website and pay the application fee.
  • Check all the needed documents for the admission process and upload it online before the deadline date.
  • If your application will be accepted, you’ll receive an email from the applied universities for masters in marketing programs.
  • Prepare for the interview rounds with the university.
  • If selected, you'll get an acceptance letter from the applied university and you need to give the confirmation letter within the allocated time.
  • After the final confirmation, pay the tuition fee of the applied program and also apply for the USA student visa.

Eligibility Criteria

To pursue marketing programs, students need to fulfill the masters in marketing requirements to get admission effectively. The following ms in marketing USA eligibility are:

  • Bachelor's Degree
  • English Language Proficiency Test Scores
  • TOEFL- 100
  • IELTS- 7.0
  • GMAT Test Scores
  • Work Experience
  • GRE Tests Score
  • USA Student Visa
  • Additional Requirements

Admission Requirement

Candidates need to give exams to be eligible for MS in Marketing in USA. The cut off marks for study abroad exams are:

University Average GMAT IELTS Cut Off TOEFL Cut-off
Columbia Business School 680 7.5 100
Marshall School of Business 681 6.5 100
McCombs School of Business 670 7.0 100
Broad College of Business 674 6.5 100
Florida International University College of Business 500 - 80
Mays Business School 620 6.0 100
Krannert School of Management 600 7.5 93
John Hopkins University 600 - 80
University of Alabama 500 - 79
University of Illinois at Chicago 600 7 80

Admission Documents Requirement

Documents Required for Masters in Marketing in USA are:

  • Academic Transcripts
  • Updated Resume
  • Letters of Recommendation
  • Statement of Purpose
  • Evidence of relevant job experience
  • Essays
  • Proof of Funding for living and study expenses
  • Valid Passport

MS in Marketing in USA Course Fees

MS in Marketing in USA is hosted by various colleges and universities. The fees for different colleges are different.

Name of Institution Name of Business School Course & Tenure Fees & Charges
University of Southern California (USC) Marshall School of Business MS in Marketing; 1 year $54,900 (INR 40,68,282)
Florida International University (FIU) FIU Business MS in Marketing; 10 months $31,500 (INR 23,34,260)
The University of Texas at Austin McCombs School of Business MS in Marketing; 10 months $48,000 (INR 35,56,968)
Michigan State University Broad College of Business MS in Marketing Research; 1 year $37,500 (INR 27,78,881)
Texas A&M University Mays Business School MS in Marketing; 10 months $28,572 (INR 21,17,285)
Purdue University Krannert School of Management MS in Marketing; 10 months $31,350 (INR 23,23,144)
The University of Illinois at Chicago (UIC) UIC Business MS in Marketing; 1 year $47,800 (INR 35,42,147)
The University of Alabama UA Faculty of Marketing MS in Marketing; 1 year $30,250 (INR 22,41,631)
Columbia University Columbia Business School MS in Marketing Science; 1 year $64,320 (INR 47,66,337)
Johns Hopkins University Carey Business School MS in Marketing; 1 year $74,500 (INR 55,20,710)

MS in Marketing in USA Scholarships

Scholarships helps candidates financially while studying MS in Marketing in USA. Few scholarships for masters in marketing management USA are:

Scholarship Name Institution Name Amount
FIU Online Academic Merit Scholarship FIU May Vary
AAUW International Fellowship American Association of University Women (AAUW) $18,000 – $30,000 (INR 13,33,863-22,23,105)
SGA Residential Scholarship FIU $2,000 (1,48,207)
Partial-Tuition Fellowship Columbia Business School Waiver of Tuition Costs
Dean’s Alumni Advisory Board (DAAB) Scholarships Carey Business School May Vary
Graduate School Fellowship University of Alabama $15,000 (INR 11,11,553)
USC Libraries Research Award USC Upto $1,000 (INR 82,084)
Graduate School Fellowship University of Alabama $15,000 (INR 12,31,270)
Purdue Master’s Scholarship Purdue University Varies

Cost of Living 

The cost of living for courses like MS in marketing analytics USA are:

Expense Type Cost in USD Cost in INR
Accommodation 1,538 1.25 lakhs
Utilities 180 14,683
Food 290 23,656
Transport 70 5,710
Internet 70 5,710
Miscellaneous 300 24,472

Jobs after MS in Marketing in USA Course

There are multiple job profiles after completing MS in marketing in USA. Candidates can also land up on jobs related tro masters in marketing analytics USA.

Job Roles Salary in USD Salary in INR
Marketing Manager USD 72000 INR 56,78,892
Marketing Director USD 99,000 INR 78,08,476
Marketing Coordinator USD 46000 INR 36,28,181
Marketing Analyst USD 59000 INR 46,53,536
Marketing Specialist USD 54,322 INR 44,21,000
Digital Marketing Manager USD 71,045 INR 57,83,000

Work Permit

The F-1 Student Visa is usually offered to non-immigrants who are willing to pursue higher studies or research in the US. As per the application process, candidates need to have the following basic documents:

  • Minimum of 6 months valid passport after the stay in USA
  • Form DS-160 (Nonimmigrant visa application confirmation page)
  • Application fee payment Receipt
  • Form I-20 if applying for a Student visa (Certificate of Eligibility for Nonimmigrant Student Status)
  • Receipt Number on Petition filed by U.S employer (I-129 form) if applying for a work visa.
  • Original Marks Sheet or Provisional certificates
  • Score sheet of standardized exams like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE etc.
  • Evidence of sufficient funds in the bank account to ensure you can survive the duration of course in the USA.
  • Proof that the candidate will leave the country once the program is completed.
  • A personal interview at the US embassy or consulate is also a major requirement of the process.

Masters in marketing USA universities offers multiple specializations that candidates can choose from. This course provides multiple job opportunities with high end salary structure. This helps candidates get a maximum return on investment.