MS in International Sustainable Tourism Management allows the students to be well equipped with environmental studies, cultural heritage, planning and marketing. This course is designed to train those who can bring a great demand for highly skilled managers in the field of international tourism. It also focuses on other areas of specialization like PR, advertising, media and communications, and research and development. This course is also focused on the influence of sustainability on tourism planning and development. With the rise of the tourism sector, many small and medium-sized enterprises have grown up. This program also emphasizes resource management, rural and urban resource management, wildlife conservation, and also the diversification of benefits from world tourism.