The social and economic well-being of Alberta is enhanced by the major in ecotourism and outdoor leadership. The creation of skilled, informed, and passionate contact with nature facilitators contributes to Albertans' health and well-being. Graduates can make a significant contribution to Alberta's burgeoning tourism industry thanks to their knowledge and abilities in business, tourism, sociocultural heritage, and outdoor leadership. These grads are equipped to take on leadership roles and make significant contributions to the expanding eco- and adventure-tourism industries.