MSVU's Bachelor of Public Relations degree, which recently marked its 40th anniversary, is regarded as Canada's premier undergraduate PR program.  The four-year Bachelor of Public Relations (BPR) program trains students to become strategic public relations professionals who can lead and execute campaigns. The BPR program places a strong emphasis on public relations as a key organizational function and focuses on both theory and practice. Students gain a foundation in relationship management, organizational leadership, moral decision-making, and communication planning throughout their degree program.