• For students who want to obtain a business degree, the Bachelor of Business Administration (BBA) in Marketing Management program offers both full-time and part-time intensive study options.
  • Graduates of the BBA in Marketing Management program contribute modern, applied marketing skills and strong business management knowledge to their companies, enabling them to thrive in the fast-paced global economy.
  • The curriculum covers new and emerging media, marketing analytics, and intensive applied business training with a focus on marketing management. Also, it employs modern quantitative and qualitative methods and is accountable, global, team-based, forms the foundation of the practical learning objectives.
  • The KPU BBA Marketing Management graduates are prepared for the workforce thanks to the industry-driven course content that was developed in collaboration with industry experts.