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Ph.D. Marketing or Doctor of Philosophy in Marketing is a Doctorate Sales and Marketing Management course of 3 to 5 years. Ph.D. Marketing course emphasizes the development of sophisticated, state-of-the-art research skills that help the students in the creation of new knowledge in a chosen area of marketing.
To be eligible for the Ph.D. Marketing course candidates must have passed master’s degree or equivalent qualification in a relevant field from a recognized university.
Some universities and colleges grant admission to students in PhD Marketing courses based on merit in the master’s degree program. Some of the universities and colleges prefer conducting entrance exams (GATE, UGC NET, ICMR JRF, etc.) to grant admission to the qualified candidates. The top most universities offering Ph.D. Marketing courses are KIIT, Nirma University, IIFT, Alliance University, etc. Ph.D. Marketing course fee structure ranges from INR 50,000 to 4,00,000 per annum.
The career after Phd. Marketing course is a very rewarding and successful path. The Ph.D. in Marketing job opportunities include working as e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, etc. The average annual salary of a Phd. Marketing course graduates are around INR 2,00,000 to 10,00,000per annum. Some of the top recruiting companies for the BBM course graduates are Accenture, Raymond Limited, Printvenue, Basil Lifecare Pvt. Ltd., etc.
PHD MARKETING
Table of Content
Ph.D. Marketing Course Highlights
The following table shows some of the major highlights about the Ph.D. Marketing degree program.
| Course type | Doctorate |
| Duration | 3-5 years |
| Examination Type | Semester wise |
| Eligibility | Master’s degree in relevant discipline from a recognized university |
| Admission process | Merit based or Entrance based |
| Course Fee | INR 50,000 to 4,00,000 |
| Average Salary | INR 2,00,000 to 10,00,000 |
| Top Recruiting companies | Accenture, Basil Lifecare Pvt. Ltd., Daimler India Commercial Vehicles Pvt. Ltd., DHTC Logistics Ltd., Printvenue, Raymond Limited, Research & Educational Institutes etc. |
| Job Position | Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer. Tell Caller/Telesales etc. |
What is PhD Marketing?
Marketing is the action or business of promoting and selling different products and services.
- Ph.D. in Marketing is basically a professional degree which aims to prepare the students to teach and perform research with the help of a variety of courses based on the theoretical aspects of marketing.
- In Ph.D. Marketing the enrolled students get to learn consumer behavior that is mainly psychology-based and Quantitative modeling that is largely based on the economic and statistical theories.
- The Ph.D. Marketing course is designed to develop the students into active members of the academic community.
- Students heavily focus on issues that are related to the research design, measurement and scaling and data collection.
- Some of the subjects taught in this program include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.
Ph.D. Marketing Admission Process
The admission procedures followed in the Indian universities for admission to Ph.D. Marketing are given below.
Merit-Based Admission
The step wise procedure for merit-based admission is as follows:
- Step 1: Students have to register on the official website of the college/university.
- Step 2: Fill the application form with your correct details.
- Step 3: Students will be called for a personal interview round based on their score in the qualifying examination.
- Step 4: On meeting all the eligibility criteria, a student will then be offered admission to the Ph.D. Marketing course.
Entrance Based Admission
Most of the colleges and universities offer admission to PhD Marketing on the basis of entrance exams like GATE, UGC NET etc.
The step wise procedure for entrance-based admission is as follows:
- Step 1: Students have to register on the official website of the college/university.
- Step 2: Fill the application form with your correct details.
- Step 3: After examination, a cutoff list will be released on the official website. Seats will then be allotted to the candidates based on their scores in the entrance exam.
- Step 4: Some colleges and universities also conduct personal interviews and group discussion rounds for admission to this course.
- Step 5: On meeting all the eligibility criteria, a student will then be offered admission to the Ph.D. Marketing course.
Eligibility
The following are the eligibility criteria to get admission in a Ph.D. Marketing degree program:
- Candidates should hold a Master’s Degree in Commerce / MBA / MPhil in Marketing from a recognized university/institution.
- Minimum aggregate marks required for master degree are 60%.
- In the case of reserved category SC / ST / OBC / PH candidates get relaxation of 5% marks or equivalent grade is given as per UGC guidelines.
- Candidates who are in the final year of their master’s degree are also eligible to apply, provided they complete all their qualifying degree requirements before the third week of July.
- Work experience of five years of teaching/industry/administration is also demanded by few colleges and universities.
- There is no age bar to apply for the Ph.D. Marketing course.
Entrance Exams
Some of the top entrance exams are listed below in the table:
| Exam Name | Registration Date | Exam Date |
|---|---|---|
| GATE 2022 | September 2, 2021 to September 30, 2021 | February 5-6 and 12-13, 2022 |
| UGC NET 2022 | 2nd week of March 2022 to Last week of April 2022 | 1st week of June 2022 |
| CSIR NET 2022 | June Exam: December 3, 2021 to January 2, 2022 December Exam: 4th week of September 2022 to 3rd week of October 2022 | June Exam: January 29, February 5,6, 2022 December Exam: 3rd week of December 2022 |
| ICMR JRF 2022 | 4th week of April 2022 to 1st week of May 2022 | 4th week of July 2022 |
PhD Marketing Syllabus
The Ph.D. Marketing course has a duration of three to five years. The part of the curriculum includes both core and elective subjects. The core subjects in the course are compulsory subjects and the elective subjects are decided based on the electives.
Some of the core subjects in the Ph.D. Marketing degree program are listed below in the table:
| Semester I | Semester II |
|---|---|
| Marketing Models | Brand and Product Management |
| Marketing theory | Reading Seminar in advertising management |
| Theories in Consumer Behaviour | Supply Chain Management |
| Advances in Retail Management | Marketing and Public policy |
| Research Methodology | Statistics |
Top Colleges in India
Some of the best colleges and universities in India that offer Ph.D. Marketing course are as follows:
| College Name | Average Annual fees (INR) |
|---|---|
| Woxsen University, Hyderabad | INR 1,00,000 |
| Shailesh J. Mehta School of Management, IIT Bombay, Mumbai | INR 37,500 |
| Department of Management Studies, IIT Madras, Chennai | INR 11,200 |
| Narsee Monjee Institute of Management Studies, Mumbai | INR 1,00,000 |
| Indian Institute of Management, Shillong | INR 7,50,000 |
| IIM, Kashipur | INR 3,60,000 |
| IIM, Ranchi | INR 6,50,000 |
| Nirma University, Ahmedabad | INR 82,200 |
| KJ Somaiya Institute of Management, Mumbai | INR 1,15,000 |
| Woxsen School of Business, Hyderabad | INR 1,00,000 |
| Gitam Institute of Management, Visakhapatnam | INR 73,200 |
| Dayanand Sagar University, Bangalore | INR 72,000 |
| Kalinga Institute of Industrial Technology, Bhubaneswar | INR 2,25,000 |
| Singhania University, Jhunjhunu | INR 66,500 |
| Presidency University, Bangalore | INR 70,000 |
| Amity University, Mumbai | INR 64,000 |
| OPJS University, Churu | INR 2,40,000 |
| YBN University, Ranchi | INR 1,04,500 |
| Indus University, Ahmedabad | INR 65,500 |
| Navrachana University, Vadodara | INR 90,000 |
PhD Marketing Jobs
After getting a Phd. Marketing degree, a candidate can get a variety of jobs to choose from. It will be easy for the candidates to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in the colleges or universities.
The candidates can also go for the marketing executive jobs, depending on the size of the organization and sector, and whether the focus is on selling a product or service or on raising the awareness of an issue that affects the public.
Some of the professions that one can take after the completion of Ph.D. Marketing course are listed below:
| Job Profile | Description | Average Annual Salary (INR) |
|---|---|---|
| Brand Manager | A Brand Manager is responsible for building the brand and image of an organisation, its products or services. | INR 4,67,500 |
| Deputy Manager | Deputy Managers are responsible to motivate staff, handle administrative duties, and perform human resource tasks, such as recruiting and assessing staff performance. | INR 3,60,000 to 15,00,000 |
| Market Research Analyst | Market Research Analysts are responsible to gather and analyze the market data, devise methods and procedures for obtaining data, such as conducting Internet, telephone or direct-mail surveys or face-to-face consumer studies. | INR 3,40,537 |
| Marketing Executive | The marketing executives are responsible for coordinating and overseeing the campaigns geared at promoting products, services, and causes. | INR 2,00,000 to 4,00,000 |
| Marketing Manager | Marketing managers are responsible for managing all marketing for the company and activities within the marketing department. | INR 7,48,700 |
PhD Marketing: FAQs
Ques. Is clearing the entrance exam necessary to get admission to the Ph.D. in Marketing course?
Ans. Yes, it is necessary to pass the entrance examination in order to qualify. The entrance test of Ph.D. Marketing consists of two papers: general aptitude and research methodology, and a postgraduate-level domain-specific subject.
Ques. Is a PhD in Marketing difficult?
Ans. It is challenging to pursue the Ph.D. Marketing course because it includes a lot of research work which is a time taking process that requires a lot of patience, but at the same time it has its very beneficial perks like a good job profile and salary package.
Ques. What is the expected salary package range after completing the PhD in Marketing course?
Ans. The expected salary range after completing PhD in Marketing is between INR 2,00,000 to 10,00,000 depending on the type of job.
Ques. How beneficial it is to pursue a PhD in Marketing degree program?
Ans. It is useful if you want an academic career or want to work in the educational field or if you want to work as a consultant in doing research related projects with the marketing consultancy firms.
Ques. Which colleges and universities in India offer PhD Marketing course?
Ans. Sharda University, Amity University, Nirma University, Kalinga Institute of Industrial Technology, etc. are some of the top colleges and universities offering PhD Marketing course in India.
Ques. What qualities do a student need to have to pursue a PhD in Marketing course?
Ans. The qualities that a student needs to have to be eligible to pursue the PhD in Marketing course effectively are Critical Thinking, Management Skills, Practical Approach, Solution-Oriented Mindset etc.
Ques. What are the top recruiting companies for PhD in Marketing?
Ans. Accenture, Basil Lifecare Pvt. Ltd., Daimler India Commercial Vehicles Pvt. Ltd., DHTC Logistics Ltd., Printvenue, Raymond Limited, Research & Educational Institutes etc.
Ques. What would a PhD in Marketing course get you?
Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative methods in business might be able to find success in job hunting in the financial world.
Ques. What are the benefits of pursuing a PhD in Marketing course?
Ans. Positions in the marketing field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
Ques. Is GRE score accepted for PhD Marketing colleges and universities?
Ans. GRE is an international qualifying exam and is accepted by some of the colleges and universities in India for PhD Marketing.
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