CUET Mass Media Question Paper 2024 (Available)- Download Solutions and Answer Key pdf
Content Writer | Updated On - Dec 8, 2024
Download the CUET Mass Media Question Paper 2024 now! The NTA conducted the CUET 2024 Mass Media exam on May 24 during Shift 1. This question paper features multiple-choice questions (MCQs) designed to test candidates' knowledge. Participants had 45 minutes to attempt 40 out of 50 MCQs in the CUET 2024 Mass Media question paper. Stay prepared by practicing with this objective-based question paper.
CUET 2024 Mass Media Question Paper with Answer Key PDF
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CUET 2024 Mass Media Question Paper with Solution
| Question | Answer | Solution |
|---|---|---|
| Question 1: An advertisement, message, or public communication regarding economic, political, or social issues is called (1) Comparative advertising (2) Advocacy (3) Informational advertising (4) Competitive advertising |
(2) Advocacy | Advocacy advertising focuses on promoting a particular viewpoint on an issue rather than marketing a product. |
| Question 2: Which of these statements characterize media literacy: (A) It is the ability to evaluate news sources (B) It builds essential skills of inquiry and self-expression (C) It helps in understanding the role of media in society (D) It is the proficiency in various film editing software |
(A), (B), and (C) only | Media literacy involves evaluating news sources, developing inquiry and self-expression skills, and understanding media's societal role. Film editing proficiency is a technical skill, not media literacy. |
| Question 3: Identify the right order of the process of communication: (A) Feedback (B) Message (C) Sender (D) Receiver |
(C), (B), (D), (A) | The correct order is: Sender initiates the message, which is received, and then feedback is provided. |
| Question 4: Who is the CEO of the AI start-up, OpenAI? (1) Arvind Srinivas (2) Elon Musk (3) Sam Altman (4) Sundar Pichai |
(3) Sam Altman | Sam Altman is the CEO of OpenAI. |
| Question 5: Who among these is known as the 'Father of Advertising'? (1) Walter Cronkite (2) Paul Samuelson (3) David Ogilvy (4) Edward Debono |
(3) David Ogilvy | David Ogilvy is widely recognized as the 'Father of Advertising' for his contributions to modern advertising techniques and strategies. |
| Question 6: Match List-I with List-II: List-I (Television Channel) (A) Doordarshan (B) Aaj Tak (C) BBC (D) Sony List-II (Type) (I) International (II) Conglomerate (III) Government (IV) Private |
A-(III), B-(II), C-(I), D-(IV) | Doordarshan is a government channel, Aaj Tak is part of a larger media conglomerate, BBC is international, and Sony is a private channel. |
| Question 7: Match List-I with List-II: List-I (Publications) (A) Bengal Gazette (B) Mirat-ul-Akhbar (C) Rast Goftar (D) Young India List-II (Editors) (I) James Augustus Hickey (II) Raja Ram Mohan Roy (III) Dadabhai Naoroji (IV) M. K. Gandhi |
A-(I), B-(II), C-(III), D-(IV) | These are historical matches of publications and their editors. |
| Question 8: Who among these was the director of the film, 'Do Bheegha Zameen'? (1) Mrinal Sen (2) Ritwik Ghatak (3) Bimal Roy (4) P. C. Barua |
(3) Bimal Roy | Bimal Roy directed the film "Do Bheegha Zameen". |
| Question 9: When is the communication process considered complete? (1) When the sender transmits the message (2) When the message enters the channel (3) When the message leaves the channel (4) When the receiver understands the message |
(4) When the receiver understands the message | Communication is complete when the intended meaning is successfully understood by the receiver. |
| Question 10: Who among these is the editor of 'The Indian Express' newspaper? (1) Jaideep Bose (2) Shekhar Gupta (3) Raj Kamal Jha (4) Sanjay Gupta |
(2) Shekhar Gupta | Shekhar Gupta has been a prominent editor for The Indian Express. |
| Question 11: A 'stereotype' is: (1) A printing technique (2) A type of a mass media (3) Forming beliefs about a certain group (4) To insult someone |
(3) Forming beliefs about a certain group | A stereotype is a generalized belief or preconceived notion about a group of people. |
| Question 12: Who directed the movie, 'Manthan'? (1) Satyajit Ray (2) Shyam Benegal (3) K. Asif (4) Govind Nihalani |
(2) Shyam Benegal | Shyam Benegal directed the film "Manthan". |
| Question 13: USP stands for (1) Unique Sales Product (2) Unique Sell Product (3) Unique Selling Point (4) Unique Sales Promotion |
(3) Unique Selling Point | USP stands for Unique Selling Point, a key feature that distinguishes a product from competitors. |
| Question 14: Which of these is also known as 'Speciality advertising'? (1) Covert Advertising (2) Merchandise (3) Celebrity Endorsement (4) Institutional Advertising |
(2) Merchandise | Merchandise is also known as specialty advertising, using promotional products to create brand awareness. |
| Question 15: Match List-I with List-II: List-I (Contribution) (A) Filmmaker (B) Author (C) Invented Phonograph (D) Economist List-II (Personality) (I) V. S. Naipaul (II) Amartya Sen (III) Majid Majidi (IV) Thomas Edison |
A-(III), B-(I), C-(IV), D-(II) | This question matches contributions with the individuals who made them. |
| Question 16: Arrange these steps of pre-shooting stage in correct order: (A) Casting actors (B) Acquiring finance (C) Writing a script (D) Planning a time schedule |
(C), (B), (A), (D) | The typical order of pre-production is script writing, securing finance, casting, and then scheduling. |
| Question 17: Match List-I with List-II: List-I (Social Media Platform) (A) X (Twitter) (B) Snapchat (C) LinkedIn (D) Instagram List-II (Features) (I) Professional networking (II) Reels (III) Microblogging (IV) Pictures sharing |
A-(III), B-(IV), C-(I), D-(II) | This question matches social media platforms with their key features. |
| Question 18: Arrange these movies chronologically, according to their release year: (A) Neecha Nagar (B) Alam Ara (C) Ardh Satya (D) Bandit Queen |
(B), (A), (C), (D) | The correct chronological order based on release year is Alam Ara, Neecha Nagar, Ardh Satya, and Bandit Queen. |
| Question 19: Communication with oneself is called: (1) Intrapersonal Communication (2) Interpersonal Communication (3) Group Communication (4) Mass Communication |
(1) Intrapersonal Communication | Intrapersonal communication is communication within oneself, involving self-talk and inner thought processes. |
| Question 20: Identify the correct order of pages in a daily newspaper: (A) Sports Page (B) Op-ed Page (C) City Page (D) Editorial Page |
(C), (D), (B), (A) | A typical newspaper layout places local news (City Page) first, followed by editorials, opinion pieces, and then sports. |
| Question 21: Which of the following media is non-linear? (1) Print media (2) Radio (3) Television (4) Social media |
(4) Social media | Social media allows for non-sequential interaction and content consumption unlike traditional linear media. |
| Question 22: Which of the following shot is suitable to capture emotions and facial expressions in detail? (1) Close-up shot (2) Long shot (3) Wide shot (4) Mid shot |
(1) Close-up shot | Close-up shots are best for capturing detailed facial expressions and emotions. |
| Question 23: Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs? (1) Newspaper (2) Radio (3) Periodicals (4) Social media |
(4) Social media | Social media is the most effective way to reach young adults due to their high engagement on these platforms. |
| Question 24: What is Cooperative Advertising? (A) Establishing a relationship between a product and its potential consumers (B) Generating and transmitting short and precise messages regarding a cause or a problem (C) A system that allows two parties to share advertising costs (D) Advertising that compares one brand directly or indirectly with one or more competing brands |
(C) only | Cooperative advertising involves cost sharing between two parties, such as a manufacturer and a retailer. |
| Question 25: While writing a radio script, what should be kept in mind? (A) Write simple sentences (B) Understand the subject and primary audience (C) Know the intended duration (D) Use literary words |
(A), (B), and (C) only | Radio scripts should use simple language, target the right audience, and fit the allotted time. |
| Question 26: Which of the following is not considered an ethical journalism practice? (1) Sting Operations (2) Investigative Journalism (3) Political Journalism (4) Fashion Journalism |
(1) Sting Operations | Sting operations often involve deception, which raises ethical concerns in journalism. |
| Question 27: What does cyber security protect? (1) Traffic Violations (2) Intellectual Property Rights (3) Internet connected systems (4) Verbal altercation |
(3) Internet connected systems | Cybersecurity protects internet-connected systems from unauthorized access and cyber threats. |
| Question 28: Which of the following is NOT a 'netiquette'? (1) Identification of oneself (2) Stalking (3) Appropriate language (4) Taking care of others' privacy |
(2) Stalking | Stalking is unethical and violates netiquette principles. |
| Question 29: Match List-I with List-II: List-I (Content) (A) Gender sensitisation programmes (B) Cookery shows (C) Comedy shows (D) Sting operation List-II (Genre) (I) Sensational news (II) Informative (III) Entertaining (IV) Educational |
A-(IV), B-(II), C-(III), D-(I) | Match the content with its corresponding genre. |
| Question 30: Identify the correct sequence of stages in an advertising campaign: (A) Brief to the client (B) Promotion (C) Media Planning (D) Research |
(D), (A), (C), (B) | The stages of an advertising campaign are research, client briefing, media planning, and promotion. |
| Question 31: What do you understand by the term TRP? (1) Television Rating Points (2) Traffic Rating Points (3) Television Ranking Points (4) Television Reference Purpose |
(1) Television Rating Points | TRP stands for Television Rating Points, a measure of the popularity of TV shows. |
| Question 32: Which among these is not a film genre? (1) Eastern (2) Action (3) Western (4) Drama |
(1) Eastern | Eastern is not a standard film genre. |
| Question 33: Which of these characteristic(s) define journalism? (1) Entertaining the audience (2) Collecting, analysing, verifying, and presenting information (3) Public service announcements (4) Advocacy for business concerns |
(2) Collecting, analysing, verifying, and presenting information | Journalism primarily involves the accurate and responsible collection, analysis, verification, and presentation of information. |
| Question 34: A radio presenter should avoid the use of (1) active voice (2) jargons (3) simple sentences (4) conversational language |
(2) jargons | Radio presenters should avoid jargon to ensure clarity and effective communication. |
| Question 35: Identify the brand associated with this tagline - "JUST DO IT”. (1) Adidas (2) Reebok (3) Nike (4) Puma |
(3) Nike | “Just Do It” is a famous tagline associated with Nike. |
| Question 36: Radio broadcasting first started in which of the two cities of India? (1) Delhi and Bombay (2) Bombay and Calcutta (3) Delhi and Calcutta (4) Calcutta and Chennai |
(2) Bombay and Calcutta | Radio broadcasting in India began in Bombay and Calcutta. |
| Question 37: A series of rough sketches which helps in visualising and organising camera treatment is called: (1) Rough cut (2) Call sheet (3) Story board (4) Recce |
(3) Story board | A storyboard is a series of sketches used to plan camera shots and scenes in filmmaking. |
| Question 38: What does the term "public media” refer to? (1) Privately owned (2) Serving masses (3) Individual expression (4) Inaccessible |
(2) Serving masses | Public media serves a large audience, often providing educational or informational content. |
| Question 39: Which of these is an Indian News Agency? (1) Reuters (2) PTI (3) AFP (4) AP |
(2) PTI | PTI (Press Trust of India) is a major Indian news agency. |
| Question 40: Which among these is a news writing format? (1) Inverted glass (2) Cylindrical (3) Inverted Pyramid (4) Pyramid |
(3) Inverted Pyramid | The inverted pyramid style prioritizes the most important information at the beginning of the news piece. |
| Question 41: What limitation is associated with using New Media? (1) Limited reach (2) Low production costs (3) Less brand associations (4) Low visual impact |
(1) Limited reach | New media is often technology-intensive and less accessible, leading to limited reach compared to traditional media. |
| Question 42: What advertising trend is mentioned in the passage regarding digital convergence? (1) Traditional media dominance (2) Decreased reliance on the internet (3) Convergence of television and internet (4) RSS feeds |
(3) Convergence of television and internet | The passage highlights the convergence of television and internet advertising as a key trend. |
| Question 43: How does the passage describe the convergence of television and the Internet in advertising? (1) Decreased costs (2) More reach (3) Market opportunities (4) Traditional advertising dominance |
(3) Market opportunities | The passage emphasizes that the convergence creates new opportunities for advertisers. |
| Question 44: What does the passage predict as potential outlets for advertising in the future? (1) Traditional media only (2) Print and television (3) Networked gaming (4) OOH |
(3) Networked gaming | The passage mentions networked gaming as a potential future advertising outlet. |
| Question 45: What is the Internet referred to as about Information, Communication, and Entertainment? (1) Conventional media (2) Hub for the ICE age (3) Outdated medium (4) Print media |
(2) Hub for the ICE age | The passage refers to the internet as the central hub for Information, Communication, and Entertainment. |
| Question 46: When did the television centres open in the various parts of the country? (1) 1960 (2) 1970 (3) 1975 (4) 1979 |
(2) 1970 | According to the passage, television centers outside of Delhi opened in 1970. |
| Question 47: SITE stands for: (1) Satellite Instructional Television Experiment (2) Satellite Informational Television Experiment (3) Satellite Instructional Television Exposure (4) Satellite Instructional Television Examination |
(1) Satellite Instructional Television Experiment | SITE stands for Satellite Instructional Television Experiment. |
| Question 48: Doordarshan became an independent and separate department in which year? (1) 1974 (2) 1972 (3) 1976 (4) 1978 |
(3) 1976 | Doordarshan became an independent department in 1976. |
| Question 49: Which programmes were aired on community TV sets? (1) Educational (2) Horror (3) Religious (4) Comedy |
(1) Educational | The SITE program used community TV sets to broadcast educational programs. |
| Question 50: Dance and drama were broadcast under which category? (1) Informative (2) Educational (3) Entertainment (4) Lifestyle |
(3) Entertainment | Dance and drama were part of the entertainment programming during the SITE project. |
*The article might have information for the previous academic years, please refer the official website of the exam.