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MICA: Admission 2027, Fees, Courses, Cutoff, Ranking, Placement

Ahmedabad, Gujarat
Private (Autonomous) CollegeAICTE, NBA Approved
Baishali Chakraborty's profile photo

Baishali Chakraborty

| Updated On - Sep 25, 2026

MICA Ahmedabad Latest Updates

A career fair for doctorate students and young academicians will be hosted by MICA during the 10th International Communication Management Conference. MICA 2024 Applications are now open for MICA Admission 2024. MICA Ahmedabad won the eighth edition of the Samsung E.D.G.E. campus program with a Gen AI-powered solution to improve customer experience. Meanwhile, the final date to apply for MICA Ahmedabad FPM Admission 2023 is March 22, 2024. If you're interested in MICA Admission 2024, you can submit your application at www.mica.ac.in. 

MICA Ahmedabad, officially known as Mudra Institute of Communications, Ahmedabad, is an autonomous non-profit management institute started in 1991. It is Asia's only institute focused fully on Strategic Marketing and Communication. Its PGDM-C, PGDM and FPM programs are approved by the AICTE. PGDM-C also has NBA accreditation and MBA equivalence from the Association of Indian Universities.

In NIRF Management 2025, MICA holds rank 33 with a score of 59.22. In IIRF 2026, it is placed at #10 out of 120 private B-schools.

The institute has a fully residential 19-acre campus at Shela, on the western side of Ahmedabad. It is known for strategic marketing, communication, red-brick campus design, Chhota, its 24-hour canteen, and hostel space for more than 300 students.

  • MICA offers a focused set of postgraduate programs through two schools:
    • PGDM-C is a 2-year residential program with specialisations in Brand Strategy and Management, Product Innovation and Management, Media, Entertainment and Sports Business, and Sales and CRM. The approved intake is 180 seats.
    • PGDM is a 2-year residential program covering Business Analytics and Consulting, Data Science and AI, BFSI and Fintech, and technology-led business strategy.
    • PGCM-AMC and PGCM-DMMC are 1-year programs offered by the School of Applied Creativity.
    • FPM is a 4-year Fellow Program in Management and is treated as doctoral-equivalent.

The full fee for the 2-year PGDM-C and PGDM programs is INR 30.1 Lakhs. The 1-year PGCM programs cost INR 13.3 Lakhs each.

MICA gives 25 to 30 scholarships each year. These scholarships are based on merit-cum-means and may cover 25 to 100 percent of tuition.

For the 2025 placement season, MICA reported 100% placement, with the highest package at INR 45.67 LPA and the average package at INR 20.12 LPA.

Admission Update: For the 2027-29 batch, MICAT I registration opened in September 2026.

MICA Ahmedabad Admission Dates 2027

MICA admission has two main testing stages. Students first need a valid CAT, XAT or GMAT score, and then they have to take MICAT, the institute's own admission test. For the 2027-29 batch, the admission calendar runs from September 2026 to 2027.

Event Date
MICAT I Registration Opens September 2026
MICAT I Registration Closes November 21, 2026, at 11:50 PM
MICAT I Admit Card Release December 03, 2026
MICAT I Exam December 5, 2026
MICAT I Score Declaration December 18, 2026
MICAT II Registration Opens November 25, 2026
MICAT II Registration Closes January 30, 2027
MICAT II Admit Card Release February 10, 2027
MICAT II Exam February 12, 2027
MICAT II Score Declaration February 28, 2027

Subject to revision. Kindly check with the official sources to confirm

Entrance tests are different for different programs. The course-wise exam requirement is given below.

Course Exam Accepted Registration Window Exam Phase
PGDM-C CAT / XAT / GMAT, followed by MICAT September to January MICAT I in December, MICAT II in February
PGDM CAT / XAT / GMAT, followed by MICAT MICAT I in December, MICAT II in February
PGCM-AMC / PGCM-DMMC MICAT, School of Applied Creativity paper September to February MICAT I, II and III
FPM MICAT, FPM paper, or valid CAT / XAT / GMAT / GATE / UGC-NET MICAT I, II and III
Note: MICAT scores are counted only for the admission cycle in which the test is taken. If a student takes both MICAT I and MICAT II, MICA considers the better score.

MICA Ahmedabad Courses and Fees

MICA offers postgraduate programs through the School of Management and the School of Applied Creativity. The programs include 2-year residential diplomas, 1-year certificate programs, FPM and an online certificate course.

Course Duration Eligibility Fee
PGDM 2 years Bachelor's degree with 50% marks, valid CAT / XAT / GMAT plus MICAT INR 30.1 Lakhs
PGCM-AMC 1 year Bachelor's degree with 50% marks plus MICAT INR 13.3 Lakhs
PGCM-DMMC 1 year Bachelor's degree with 50% marks plus MICAT INR 21.03 Lakhs
FPM 4 years Master's degree with 60% marks Full-Waiver
Advanced Certificate in AI-Powered Digital Marketing and Communication 4 months, online Bachelor's degree INR 1.19 Lakhs

Subject to revision. Kindly check with the official sources to confirm

MICA Ahmedabad Admission Process

MICA selects students in three stages. A national entrance score makes a student eligible for MICAT, MICAT performance decides the shortlist for the campus round, and the Group Exercise and Personal Interview are used for the final selection.

PGDM-C and PGDM Admission

The eligibility rules are the same for both flagship programs.

  • Bachelor's degree in any discipline under the 10+2+3 system, recognised by the Association of Indian Universities
  • At least 50% marks or equivalent CGPA in graduation
  • Valid CAT, XAT or GMAT score
  • Final-year students can apply with a certificate from their college, but they must submit final mark sheets by 31 December of the admission year

The selection process follows this order.

  • Apply to MICA with a valid CAT / XAT / GMAT score and register for MICAT
  • Take MICAT, which includes psychometrics, verbal ability, quantitative ability and data interpretation, general awareness, divergent thinking and descriptive writing
  • Clear the MICAT shortlist for the Group Exercise and Personal Interview round at the campus
  • Get selected through the final merit score based on the announced weightage

The final score gives 35% weight to CAT / XAT / GMAT, 25% to MICAT, 20% to Personal Interview, 10% to Group Exercise, 5% to academics and 5% to extracurriculars. The CAT and XAT screening cutoff has remained in the 80 percentile band across categories. This is lower than many peer B-schools because MICAT and interview rounds together carry more than half the total score. Students with 85 to 92 percentile and a strong creative profile often convert because the process is not based only on the entrance percentile.

This scoring pattern also affects the batch mix. MICA admits students from humanities, mass communication, design and liberal arts, along with engineering and commerce backgrounds. The descriptive section in MICAT gives non-engineering applicants a chance to show their strength.

FPM Admission

For the Fellow Program in Management, applicants need a Master's degree with at least 60% marks in management, communication, humanities or social science. The FPM selection process has three steps:

  • Step 1: Online application and MICAT performance
  • Step 2: Online screening interview
  • Step 3: On-campus FPM Written Test, Individual Presentation and Personal Interview. Final selection depends on performance in all these steps and relevant professional or research experience in marketing, media and communication.

PGCM-AMC and PGCM-DMMC Admission

For both 1-year programs under the School of Applied Creativity, students need a Bachelor's degree with 50% marks in any discipline. Admission is based on the School of Applied Creativity MICAT paper and a personal interview. A student can apply for more than one program within the same school through one MICAT attempt because the paper is school-specific.

MICA Ahmedabad Placements

MICA achieved 100% placement in the 2025 placement season, with 197 students placed. The highest package was INR 45.67 LPA, the average package was INR 20.12 LPA, and the median package was INR 19.57 LPA.

More than 92 companies joined the placement process, including 91 new recruiters. The placement trends are listed below.

Particulars 2026 2025 2024
Highest CTC INR 45.67 LPA INR 40.91 LPA INR 35.50 LPA
Average CTC INR 20.12 LPA INR 19.22 LPA INR 19.21 LPA
Median CTC INR 19.57 LPA INR 18 LPA INR 18 LPA
Placement Rate 100% 100% 100%

The summer internship process also ended with 100% placement. A total of 229 students were placed. For the two-month internship period, the highest stipend was INR 5.76 Lakhs and the average stipend was INR 1.77 Lakhs.

MICA Ahmedabad Rankings

MICA's best listed rank is #10 out of 120 in IIRF 2026 among private B-schools. In wider management rankings, it is placed in the low-to-mid thirties.

Ranking Body 2026 2025
NIRF NA 33
IIRF 10 11

MICA Ahmedabad Scholarships

MICA offers scholarships through a merit-cum-means system, not through an automatic waiver based only on entrance scores. Each year, 25 to 30 scholarships are given across programs. The review includes income-tax returns and bank statements of all earning family members for the previous three years.

Scholarship Eligibility Coverage
Merit-cum-Means Scholarship Family income not exceeding INR 10 Lakhs per annum, open to PGDM-C, PGDM, PGCM-AMC and PGCM-DMMC students 25% to 100% tuition fee waiver
Prof. Bikram Bindra Equity Scholarship First-year PGDM-C and PGDM students on a merit-cum-means basis Up to INR 5 Lakhs
Second-Year Renewal Minimum CGPA of 3.00 and 80% attendance in the first year Continuation of the first-year waiver
FPM Fellowship All admitted FPM scholars Full tuition waiver, monthly stipend of INR 38,000 to INR 41,000, plus annual contingency grant

Achievements at state, national or international level in academics, sports or the arts are also considered while making the final scholarship decision.

MICA Ahmedabad Campus and Infrastructure

MICA's campus is spread over 19 acres at Shela, near Ahmedabad in Gujarat. It is a fully residential campus with red-brick buildings, open lawns and student graffiti on campus walls. More than 300 students can stay in the hostels, and every room has internet access.

The academic facilities include air-conditioned classrooms for discussion-based learning, seminar halls, an auditorium, an open-air theatre and a computer laboratory that remains accessible round the clock. The library has books, journals, advertising campaign archives and print advertisement archives. Sports facilities include a cricket ground, tennis courts, volleyball courts and a gymnasium.

Student committees play a major role in campus life. MICANVAS, the annual marketing festival, has been held since 2002. Oorja is the campus garba night. Chhota, the 24-hour canteen, and MICafe are the main student hangout spaces. MICA also offers free daily yoga sessions and counselling support in both in-person and online modes.

Students often value the access they get to faculty members and the mix of regular teachers and industry practitioners. The main limitation is scale. The campus is small for a B-school, hostel capacity is tight when compared with the total intake across programs, and Shela is away from the city centre.

MICA Ahmedabad vs SIBM Pune vs IMT Ghaziabad

Students interested in marketing and brand roles often compare MICA with SIBM Pune and IMT Ghaziabad. The three institutes fall in a similar private B-school fee range and attract recruiters from FMCG, consulting and consumer-tech sectors.

Parameter MICA Ahmedabad SIBM Pune IMT Ghaziabad
Flagship Program PGDM-C / PGDM, 2 years MBA, 2 years PGDM, 2 years
Total Fees INR 30.1 Lakhs INR 44.57 Lakhs - INR 58.57 Lakhs INR 23 Lakhs - INR 39.79 Lakhs
Exams Accepted CAT / XAT / GMAT plus MICAT SNAP CAT / XAT / GMAT
Cutoff, General 80 percentile for shortlisting 97 percentile 90 percentile
Average CTC 2026 INR 20.12 LPA INR 28.18 LPA INR 18.89 LPA
Highest CTC 2026 INR 45.67 LPA INR 74.84 LPA INR 35 LPA
NIRF Management 2025 33 11 30

SIBM Pune has the highest average CTC in this comparison and a high SNAP cutoff of 97 percentile. IMT Ghaziabad has a larger batch and a wider sector spread, including BFSI, IT, operations and marketing. MICA's strength is specialisation. It is built around strategic marketing and communication, and its average CTC is higher than IMT Ghaziabad's even though its screening percentile is lower. The trade-off at MICA is a smaller batch and fewer options for students who want to keep finance or operations open as a career path.

MICA Ahmedabad FAQs

Ques. What CAT score range helps in getting shortlisted for MICA Ahmedabad?

Ans. MICA has kept the CAT and XAT screening cutoff in the 80 percentile band across categories. This only makes a student eligible for MICAT. The final process gives 35 percent weight to CAT, XAT or GMAT, while MICAT and the interview rounds together carry 55 percent. Because of this, students in the 85 to 92 percentile range can convert if they do well in MICAT and the Personal Interview.

Ques. Does MICA Ahmedabad justify its INR 30.1 Lakhs program fee?

Ans. The 2025 batch had an average CTC of INR 20.12 LPA and 100% placement, so the payback period can be about two to three years based on post-tax income. MICA also gives 25 to 30 merit-cum-means scholarships every year, covering 25 to 100 percent of tuition. For students whose family income is below INR 10 Lakhs per annum, the actual cost can become much lower.

Ques. Is CAT compulsory for admission to MICA?

Ans. No. For PGDM-C and PGDM, students may apply with a valid XAT or GMAT score instead of CAT. MICAT is still compulsory. For PGCM-AMC and PGCM-DMMC, MICAT alone is enough, and students do not need CAT, XAT or GMAT.

Ques. How are PGDM-C and PGDM different at MICA?

Ans. PGDM-C is focused on communication and includes tracks such as Brand Strategy and Management, Media, Entertainment and Sports Business, Product Innovation, and Sales and CRM. PGDM is more quantitative, with Data Science and AI as a compulsory part and specialisations such as Business Analytics and Consulting and BFSI and Fintech. Both programs have the same duration, fee and selection process.

Ques. What is MICA Ahmedabad's NIRF Management rank?

Ans. MICA is ranked 33 in NIRF Management 2025 with a score of 59.22. It was ranked 32 in 2024 and 37 in 2023, so it has remained within the NIRF Management top 40 for three straight cycles.

Ques. Do PGDM students have to stay in the MICA hostel?

Ans. Yes. PGDM-C and PGDM are fully residential programs, and hostel stay is included in the quoted program fee. The campus can house more than 300 students, and every room has internet connectivity.

Ques. When does the MICA 2027 admission cycle begin?

Ans. MICAT I registration for the 2027-29 batch opened in September 2026. MICAT I is scheduled for December 5, 2026, and MICAT II is scheduled for February 12, 2027.

Ques. Which recruiters visit MICA Ahmedabad?

Ans. More than 91 companies took part in the 2026 placement drive. Confirmed recruiters include Nivea, L'Oreal, Flipkart, Amazon, Deloitte, ITC, Accenture, Titan, Samsung, Amul, Puma, Tata Consumer Products and Atlassian. FMCG and FMCD made up the largest share of offers.


MICA Popular Courses

Full Time Courses

Top Courses
Total FeesEligibilityRankingApplication DatesCutoff
PGDM (General)

+1 More PGDM Courses 

₹30.1 LakhsGraduation + MICAT/CAT33 out of 125 by NIRF View More15 Sept - 30 Jan 2027
PG Programme (Content & Creator Economy)₹21.03 LakhsGraduation + MICAT33 out of 125 by NIRF View More15 Sept - 30 Jan 2027
-
PG Certificate (Crafting Creative Communications)₹13.3 LakhsGraduation33 out of 125 by NIRF View More15 Sept - 30 Jan 2027
-
Fellowship₹2,500Post Graduation with 55%33 out of 125 by NIRF View More15 Sept - 30 Jan 2027
-

Part Time Courses

Top Courses
Total FeesEligibilityRankingApplication Dates
Advanced Certificate (Digital Marketing & Communication)₹1.19 LakhsGraduation
-
15 Sept - 30 Jan 2027
Executive Certificate (Strategic Communication with Storytelling)₹1.1 LakhsGraduation33 out of 125 by NIRF View More15 Sept - 30 Jan 2027
Certification (Strategic Brand Management and Communications)₹1.61 Lakhs
-
-
15 Sept - 30 Jan 2027

Top Courses, Fees & Eligibility

Select degree :
FellowshipPGDMPG CertificatePG ProgrammePGCPAdvanced CertificateExecutive Certificate
View 1 More
Select stream :
ManagementMass CommunicationsEngineering

Total Fees

₹ 2,500
Duration4 Year(s)
Exams accepted
No Exams Found

Application Date15 Sept - 30 Jan 2027
EligibilityPost Graduation with 55%
Cut off-Ranking# 33 by NIRF

Total Fees

₹ 30,10,000
Duration2 Year(s)
Exams accepted
Application Date15 Sept - 30 Jan 2027
EligibilityGraduation + MICAT/CAT
Cut off-Ranking# 33 by NIRF

Total Fees

₹ 13,30,000
Duration1 Year(s)
Exams accepted
No Exams Found

Application Date15 Sept - 30 Jan 2027
EligibilityGraduation
Cut off-Ranking# 33 by NIRF

Total Fees

₹ 21,02,500
Duration1 Year(s)
Exams accepted
Application Date15 Sept - 30 Jan 2027
EligibilityGraduation + MICAT
Cut off-Ranking# 33 by NIRF
Duration1 Year(s)
Exams accepted
Application Date15 Sept - 30 Jan 2027
Eligibility-
Cut off-Ranking# 33 by NIRF

Total Fees

₹ 1,19,000
Duration4 Months
Exams accepted
No Exams Found

Application Date15 Sept - 30 Jan 2027
EligibilityGraduation
Cut off-RankingNo Ranking Found

Total Fees

₹ 1,10,000
Duration7 Months
Exams accepted
No Exams Found

Application Date15 Sept - 30 Jan 2027
EligibilityGraduation
Cut off-Ranking# 33 by NIRF
Duration11 Months
Exams accepted
No Exams Found

Application Date-
EligibilityGraduation
Cut off-RankingNo Ranking Found

Total Fees

₹ 1,61,070
Duration11 Months
Exams accepted
No Exams Found

Application Date15 Sept - 30 Jan 2027
Eligibility-
Cut off-Ranking# 33 by NIRF

MICA Admission 2026 Dates

Important Events

EventDate
Last Application Date - MICAT-I for Admission 2027 [Ph.D] (Management)Nov 21, 2026
Last Application Date - MICAT-I for Admission 2027 [Graduate Certificate in Mass Communication] (Digital Media and Marketing ComNov 21, 2026
Last Application Date - MICAT-I for Admission 2027 [Graduate Certificate in Management]Nov 21, 2026
Last Application Date - MICAT-I for Admission 2027 [MBA/PGDM]Nov 21, 2026
Admit Card Release - MICAT-I for Admission 2027 [Ph.D] (Management)Dec 03, 2026
Admit Card Release - MICAT-I for Admission 2027 [Graduate Certificate in Mass Communication] (Digital Media and Marketing CommunDec 03, 2026
Admit Card Release - MICAT-I for Admission 2027 [Graduate Certificate in Management]Dec 03, 2026
Admit Card Release - MICAT-I for Admission 2027 [MBA/PGDM]Dec 03, 2026
Exam - MICAT-I for Admission 2027 [Ph.D] (Management)Dec 05, 2026
Exam - MICAT-I for Admission 2027 [Graduate Certificate in Mass Communication] (Digital Media and Marketing Communications)Dec 05, 2026

College Compared

Popular Colleges Compared With MICA , Ahmedabad

Ranking
# 3 by Outlook (private)
Avg Fees/Year
₹ 5,00,500
Ranking
# 5 by TOI
Avg Fees/Year
₹ 11,93,750
Ranking
# 6 by Outlook (private)
Avg Fees/Year
₹ 0
Ranking
# 428 by CWUR
Avg Fees/Year
₹ 13,75,000
Bhubaneswar
Ranking
# 1 by Outlook (private)
Avg Fees/Year
₹ 14,20,000
Ranking
# 3 by India today
Avg Fees/Year
₹ 7,70,418
Ranking
# 38 by TOI
Avg Fees/Year
₹ 11,99,000
Ranking
# 7 by Outlook (private)
Avg Fees/Year
₹ 15,43,100

College Faculty

Basic Information About Faculty

Amit Karamchandani

Assistant Professor


Ruchi Tewari

Associate Professor


Anita Basalingappa

Professor, Chairperson - Online Programmes


Ashutosh Dutt

Associate Professor, Digital Strategies and Business Analytics


Shaphali Gupta

Mani Ayer Chair Professor of Marketing


Mayank Kumar

Assistant Professor


Mini Mathur

Associate Professor

Falguni Vasavada-Oza

Professor

Suresh Malodia

Associate Professor


Admission Brochures & Forms

MICA Brochure 2023
MICA Brochure 2023

College Facilities

Basic Information About Facilities

Comp Labs
Sports
Medical
Cafeteria
Library
Auditorium
Laboratory
Hostel
Classrooms
Security

Placement

Find Placement Details about MICA here.

companyAmazon
companyCognizant
companyDirecti

College Ranking

Ranking of MICA


In News

Catch All Media Coverage Of This College

MICA Ahmedabad Admission Open For FPM 2025
Mudra Institute of Communications, Ahmedabad is now accepting applications for its Fellow Programme in Management (FPM) for the 2025 academic session. The application deadline is March 28, 2025. MICA Ahmedabad Official website Important Dates For MICA FPM Admission 202

Contact details & location

Get contact details of MICA

Shela India - 380058
Get Email ContactGet SMS Contact


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