Masters in Marketing in Germany is an advanced postgraduate program focused on understanding marketing issues. It is a 1-2 year program that aims to create technological-savvy multi-talents. The program requires a bachelor degree in economics or STEM-related fields with a GPA of 2.5 or better. A German language proficiency score of DSH 2 or TestDAF 4 is required to pursue the program. You can attend the Marketing Master programs in Germany in English. You need to secure an English language proficiency test TOEFL or IELTS score for Germany to seek a marketing degree.
Most Masters in Marketing in Germany public universities are free of cost. For private universities, we must pay annual tuition fees ranging from EUR 11,400-27,420 (INR 10,34,835-24,89,094). You can choose to apply for Marketing Masters in the summer or winter intakes in Germany. An application fee of around EUR 60-175 (INR 5,447-15,890) is required for the program.
We must select the universities by estimating the ROI offered for the coursework. ROI defines the profit percentage earned by students over the salary received. As shown in the graph, University of Wuppertal offers the highest ROI of 488%. The university demands an annual expenditure of EUR 10,854 to pursue coursework. The ROI level has declined to 123% at RWTH Aachen University. You need to spend a high expense of EUR 43,200 to attain the program at this university.
Masters in Marketing in Germany opens doors to vast career opportunities for students. You can get into different occupational fields like Management consulting, Entrepreneurship etc. as Market Research Analyst and Marketing Manager. Various top employers like Amazon, Adidas, Zalando etc. hired graduates with EUR 53,000 (INR 48,11,988) as starting marketing salary in Germany. Students travel to Germany to attain these benefits of pursuing the course.
Why Choose to Study Masters in Marketing in Germany?
Students immigrate to Germany to pursue course study and attain job prospects. German universities offer various marketing specializations like Entrepreneurship, International Marketing etc. Here given below are the reasons for choosing universities in Germany for Masters in Marketing:
- Management consultancy sectors in Germany are expected to earn a revenue of approximately EUR 1.85 billion (INR 1.6 lakhs crore) by 2025.
- There are more than 10,000 marketing manager jobs in Germany. Students attain various job roles like Marketing Manager, Market Research Analyst, Business Psychologist etc.
- You can attain MS in Marketing in public universities in Germany free of cost. A semester fee of around EUR 310.40-654.04 (INR 28,184-59,388) per year is required to pursue the program.
- Various scholarships in Germany like DAAD, High Potential Student Grant etc. offer 25-50% of funding to cover living expenses in Germany.
Top Universities in Germany for Masters in Marketing
Masters in Marketing in Germany are taught in most universities in the German language. You can apply to ISM, BSEL, EBS Business School etc. to attain Master in Marketing Germany in English. You must submit English and German language proficiency certificates to apply for the program. How much is a masters degree in Germany? often bothers us. Public universities charge a semester fee of EUR 310.40-654.04 (INR 28,184-59,388) per year to pursue Marketing Masters Germany. Private universities incur EUR 11,400-EUR 27,420 (INR 10,34,835-24,89,094) as annual cost of MS in Germany for marketing programs. The table below states the requirements and tuition fees per year for top universities in Germany for Masters in Marketing:
| Top Universities | Programs Offered | Annual Tuition Fees | Score Requirements |
| RWTH Aachen University | M.S Management and Engineering in Technology, Innovation | EUR 30,000 (INR 27,23,850) | IELTS: 5.5 TOEFL: 90 DSH 2 TestDAF 4 r Goethe-Certificate C1 Telc C1 GMAT or GRE not required |
| EBS Business School | Master in Marketing | EUR 27,420 (INR 24,89,094) | TOEFL: 95 IELTS: 7 Duolingo English Test: 125 GMAT score required |
| Free University of Berlin | M.S Management and Marketing | EUR 590.98 (INR 53,658) | IELTS: 5.0 TOEFL: 71 PTE: 58 DSH 2 Telc C1 Goethe Certificate C2 DSD II TestDAF 4 GMAT or GRE not required |
| University of Wuppertal | M.S Management and Marketing | EUR 654.04 (INR 59,388) | IELTS score: 6.0 TOEFL: 79 DSH 2 TestDAF 4 GMAT or GRE not required |
| ISM International School of Management | M.A Strategic Marketing Management | EUR 11,400 (INR 10,34,835) | IELTS: 6.0 TOEFL score: 80 DSH or TestDAF is accepted GMAT or GRE not required |
| Otto Von Guericke University | M.S International Management, Marketing, Entrepreneurship | EUR 310.40 (INR 28,184) |
IELTS: 6.0 |
| Munich Business School | M.A International Marketing and Brand Management | EUR 24,900 (INR 22,60,795) |
IELTS: 6.5 |
| Berlin School of Economics and Law | M.A International Marketing Management | EUR 600 (INR 54,468) | IELTS: 5.5 TOEFL: 72 DSH 2 TestDAF 4 Goethe Certificate C2 Telc C1 GMAT: 600 GRE is accepted |
| Aalen University | M.A International Marketing and Sales | EUR 3000 (INR 2,72,329) | TOEFL: 72 IELTS: 6.5 DSH 2 TestDaF 4 Goethe Certificate B2 Telc B2 GRE or GMAT score not required |
| CBS International Business School | Masters in International Marketing Management | EUR 15,840 (INR 14,37,900) | IELTS: 6.5 TOEFL: 83 German language proficiency at the B2 level is required. GMAT: 730 GRE score required |
EUR 1 = INR 90.78 as dated on 21st March 2024
Entry Requirements
International students must hold a German student visa to pursue Germany Masters in Marketing. To apply to the universities in Germany for Masters in Marketing, you must meet the entry requirements as listed below:
- Bachelor degree in STEM fields or economics or other related subjects
- A GPA of 2.5 is required.
- 1 year of professional work experience
- Resume
- Passport
- 2-3 Letters of Recommendation
- GMAT or GRE score
- German language proficiency score
- English language proficiency score
- Statement of Purpose
Application Details
How can I apply for Masters in Germany? is the most concerning question. You must register via Uni-assist or the university’s application portal to apply for MS in Marketing Management in Germany. Uni Assist Germany is an application portal accepted by various universities like University of Wuppertal, Otto Von Guericke University etc. To proceed with the application process, fill in the form and submit the required documents. The documents required for Masters in Germany are transcripts, language scores, SOP, LOR etc. You need to pay an application fee of EUR 75 (INR 6,810) to apply through the Uni-assist portal. However, most of the universities charge no application fee for admission. The table below states the deadlines and fees to pursue the best Marketing Masters in Germany:
| Top Universities | Application Deadline | Application Fee |
| RWTH Aachen University | 1 March 2024 | Not required |
| EBS Business School | 26 August 2024 | Not required |
| Free University of Berlin | 15 January 2024 31 May 2024 |
EUR 100 (INR 9,080) |
| University of Wuppertal | 15 January 2024 (summer) 15 July 2024 (winter) |
EUR 75 (INR 6,810) |
| ISM International School of Management | 15 July 2024 | EUR 175 (INR 15,890) |
| Otto Von Guericke University | 15 June 2024 (winter) 15 December 2024 (summer) |
EUR 75 (INR 6,810) |
| Munich Business School | October 31 (spring) March 15 (winter) |
EUR 60 (INR 5,447) |
| Berlin School of Economics and Law | 15 May 2024 | EUR 75 (INR 6,810) |
| Aalen University | 15 January 2024 (summer) 15 July 2024 (winter) |
Not required |
| CBS International Business School | 30 May 2024 (winter) 30 November 2024 (summer) |
Not required |
EUR 1 = INR 90.78 as dated on 21st March 2024
Cost of Living in Germany
As shown in the graph, ISM International School of Management offers expensive living costs of EUR 16,176 (INR 14,68,328) per year to pursue MS in Marketing in Germany. ISM campuses in Dortmund, Munich and Berlin have expensive accommodations in Germany that range between EUR 350-700 (INR 31,770-63,540) per month. The cost of living at University of Wuppertal and Aalen University lies in a minimal range as compared to other universities. Wuppertal and Aalen both cities in Germany offer cheaper housing rates and inexpensive restaurants for meals. The graph below states the cost of living to study Marketing in Germany:
Scholarships for Masters in Marketing in Germany
High Potential Student Grant, Talent@EBS Stipendium, DAAD scholarships etc. offer partial funding to help students study MS in Marketing in Germany. You must secure high academic achievements to be considered for scholarships to seek the masters degree. The table below states the eligibility criteria and awards offered by scholarships to pursue Master Marketing Germany:
| Top Universities | Scholarship Name | Eligibility | Award |
| RWTH Aachen University | High Potential Student Grant | Students with highly qualified grades are eligible | 25% of tuition fees |
| EBS Business School | Talent@EBS Stipendium | Students facing economic hardships and having strong academic scores can apply | Varies |
| Free University of Berlin | Deutschlandstipendium | Highly talented students with outstanding grades can apply | EUR 300 (INR 27,206) per month |
| University of Wuppertal | DAAD STIBET scholarships | International students having high grades are eligible | Varies |
| ISM International School of Management | DAAD - Development-Related Postgraduate Courses (EPOS) Scholarship 2024 | Students must show strong achievements and grades | Varies |
| Otto Von Guericke University | PROMOS Scholarship | Students must have social commitment and outstanding academic records | Varies |
| Munich Business School | MBS Explorer Scholarship | Aspirants having economic hardships can apply | Up to EUR 4,000 (INR 3,62,752) |
| Berlin School of Economics and Law | Final Semester Scholarships | Must disclose financial issues and good academic performance | EUR 1500 (INR 1,36,032) |
| Aalen University | Heinrich Böll Stiftung | Aspirants with great academic achievements can apply. | Varies |
| CBS International Business School | Friedrich-Ebert-Stiftung Scholarship | Students wishing to pursue Masters programs are eligible | Up to EUR 744 (INR 67,472) per month |
EUR 1 = INR 90.78 as dated on 21st March 2024
Masters in Marketing in Germany Job Outcomes
You can get well-paid job opportunities after pursuing Masters in Marketing in Germany. You can be hired as Marketing Manager, Business Psychologist and other job roles. As illustrated in the graph, Business Psychologists earn highly exceptional wages around EUR 83,000 (INR 75,26,855) per year. The Marketing salary in Germany ranges between EUR 48,649-83000 (INR 44,11,734-75,26,855). You can avail part-time jobs in Germany as waiter, blogger, babysitter etc. while continuing your coursestudy. The part-time jobs offer a wage of EUR 10-15 (INR 907-1,361) per hour. The graph below states the job prospects of students after Masters in Marketing in Germany:
Top Recruiters for Masters in Marketing in Germany
Pursuing Masters in Marketing in Germany enables you to gain a prosperous career in top companies. The program offers jobs in Germany in various fields Management Consulting, Entrepreneurship, Product Management, Business Development etc. The top recruiting companies to hire graduates after Masters in Marketing in Germany are given below:
Work Permit
To attain jobs after Master in Marketing, you must have a work permit visa Germany. Graduates can apply for EU Blue Card for Germany or General Work Permit. To obtain the visa, you must visit the nearest Embassy. Register your residential address at the local registration office. You must have health insurance to get the visa. The documents required to apply for work permit are as follows:
- Employment offer letter
- CV
- Proof of Health insurance
- Bank statement
- Passport
- Transcripts
- SOP for work permit visa
- Passport size pictures
Aspirants planning to apply for Masters in Marketing in Germany must follow the deadlines and eligibility criteria. You must budget your expenses by checking the fees of pursuing the program. You can apply for government, university-specific or non-funded scholarships to afford the costs to pursue your studies.
FAQs
Ques: Is it worth doing a Masters in Marketing in Germany?
Ans: Yes, Masters in Marketing in Germany is a highly demanding program. As per research, management consultancy sectors in Germany are expected to earn a revenue of EUR 1.85 billion approx. by 2025.
Ques: Do I need to take German language proficiency test to pursue Masters in Marketing in Germany?
Ans: Most universities in Germany offer the coursestudy in their native language. Students must attain German language proficiency tests to seek MS in Marketing degree in Germany.
Ques: How much does it cost to study MS in Marketing in Germany?
Ans: Most public universities in Germany are free of cost. You must pay a semester fee of around EUR 310.40-654.04 per year to pursue Marketing Masters Germany. Private universities require annual fees of EUR 11,400-EUR 27,420 for MS Marketing programs.
Ques: What are the language requirements to pursue MS in Marketing in Germany?
Ans: Both German and English language proficiency scores are required to pursue MS in Marketing in Germany. You must attain DSH level 2 or TestDAF at least 4 points to give evidence of German proficiency tests. To prove English language proficiency, you require an IELTS score of 5.0 or a TOEFL score of 71.
Ques: What are the entry requirements for MS in Marketing in Germany?
Ans: Aspirants must have bachelor's degree in Economics or STEM-related subjects to pursue MS in Marketing Management in Germany. You must secure a GPA of 2.5 or higher to get into the program.
Ques: What is the average salary for marketing in Germany?
Ans: Graduates earn around EUR 53,000 per year as starting average marketing salary in Germany. Students get hired in various sectors like Management Consulting, Entrepreneurship, Product Management etc.
Ques: What are the job prospects for MS Marketing in Germany?
Ans: Students attain various job roles like Marketing Manager, Business Psychologist, Market Research Analyst etc. They earn a salary ranging from EUR 48,649-83000 per year in Germany.
Ques: How much application fee is required to pursue MS Marketing in Germany?
Ans: For admission to MS in Marketing in Germany, you can apply via uni-assist or the university’s official portal. You need to pay EUR 75 to apply via uni-assist portal. To apply through the universities’ official portal, you must pay an application fee of EUR 60-175.
Ques: Do I need to attend an interview for MS in Marketing in Germany?
Ans: Yes, you need to attend an interview for admission to German universities for MS in Marketing. The interview takes place over the online platform. Students receive the interview invitation over email.
Ques: Are marketers in demand in Germany?
Ans: Yes, Marketers is the most demanding profession in Germany. The Marketing salary in Germany is exceptionally high ranging between EUR 48,649 and EUR 83000.
Ques: What are the top employers to recruit MS Marketing graduates in Germany?
Ans: Students get hired by top recruiters like Adidas, Amazon, Accenture, Bayer etc. They receive an average annual salary of EUR 53,000 to attain jobs in Germany.
Ques: Can I apply for scholarships to pursue MS in Marketing in Germany?
Ans: Yes, various scholarships are available to provide financial aid to students to pursue MS Marketing in Germany. You can apply for scholarships like High Potential Student Grant, Talent@EBS Stipendium etc. to attain the program.
Ques: Which universities offer MS in Marketing in Germany?
Ans: You can attend both public and private universities to attend MS in Marketing in Germany. The top universities offering Marketing Masters in Germany are RWTH Aachen University, EBS Business School, Free University of Berlin etc.
Ques: Do you need to submit GMAT score of MS in Marketing in Germany?
Ans: Yes, GMAT score is a mandatory requirement to pursue MS in Marketing in Germany. You must secure at least 550 in GMAT to attain the program in top universities.
Ques: What is the cost of living to pursue MS in Marketing in Germany?
Ans: The cost of living to pursue MS in Marketing in Germany ranges from EUR 10,200-EUR EUR 16,176. You can apply for scholarships to manage the living and studying expenses in Germany.
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