MBA Event management is a lucrative and thrilling career choice that exists in the service industry today. It entails designing, organizing, and executing various kinds of events such as workshops, seminars, conferences, exhibitions, concerts, festivals, weddings, etc. Event managers are in charge of ensuring the successful delivery of the events, satisfying the needs of the clients and managing the budget, resources, and risks.
A Master of Business Administration [MBA] in Event Management is a two-year postgraduate program that provides advanced knowledge and skills in event management and related fields. The four-semester curriculum covers various topics such as Event conception and execution, Event promotion and sponsorship, Event finance and legal aspects, Event design and innovation, Event communication and media relations, etc. An MBA in Event Management prepares students for leadership roles and entrepreneurship opportunities in the event and entertainment sector.
To pursue an MBA in Event Management, candidates need to have completed a bachelor’s degree in any stream with at least 50% marks and they should also have cleared a national or state-level entrance exam such as CAT, XAT, CMAT, MAT, etc.
The MBA Event Management admission process differs from college to college. Some colleges conduct their own entrance tests and interviews, while others accept common entrance exam scores. Some of the highly acclaimed colleges that offer an MBA in Event Management in India are Amity School of Communication, National Academy of Event Management and Development, International Institute of Sports Management, National Institute of Event Management, Indian Institute of Learning and Advanced Development with an average fee ranging from INR 2 lakhs to 10 lakhs per annum.
After completing an MBA in Event Management, there are numerous job profiles such as Event Manager, Event Planner, Event Coordinator, Event Consultant, Event Marketing Manager, Public Relations Manager, Corporate Communication Manager, Media Planner, Brand Manager, etc. that an event management graduate can work as with an average package ranging from INR 4 lakhs to 12 lakhs.
MBA Event Management Highlights
MBA Event Management Highlights
| Course Full Form | Master of Business Administration in Event Management |
| Course Duration | Two years (four semesters) |
| Course Degree Requirements | Graduation in any discipline from a recognized university with at least 50% marks |
| Course Admission | Entrance exam (such as CAT, XAT, MAT, GMAT, SNAP, etc.) followed by group discussion and personal interview or direct admission based on academic performance and skills |
| Course Specializations | Event planning and production, event marketing and sponsorship, event finance and legal aspects, event design and creativity, event communication and media relations, etc |
| Online Course Program | NIMS University, Singhania University, Avalon Academy |
| Top Colleges | Institute of Management & Entrepreneurship Development, PIMR, Sage University, Amity Global Business School, NMIMS, and Lovely Professional University |
MBA Event Management Eligibility Criteria
MBA Event Management Eligibility Criteria
To meet MBA in Event Management eligibility criteria, candidates must:
- Complete a bachelor’s degree in any stream from a recognized university with at least 50% marks. There is a 5% relaxation for SC/ST/OBC candidates in the academic criteria.
- Qualify for a national or state-level entrance exam such as CAT, XAT, CMAT, MAT, GMAT, SNAP, NMAT, etc. The cut-off marks vary from college to college.
- Clear the group discussion and personal interview rounds conducted by the respective colleges. Some colleges may also conduct written ability tests or other screening tests.
These are the general eligibility criteria for an MBA in Event Management. However, some colleges may have additional or specific requirements, so candidates are advised to check the official websites of the colleges they are interested in before applying.
MBA in Event Management Entrance Exams
MBA in Event Management Entrance Exams
The entrance exams conducted for admission to the MBA in Event Management course are listed below with their exam dates.
| Entrance Exam | Exam Date |
|---|---|
| CAT | November 26, 2023 |
| XAT | January 7, 2024 |
| NMAT | October 10 to December 19, 2023 |
| SNAP | December 10, 17 & 22, 2023 |
| CMAT | March 24, 2024 |
| TISSNET | February 15, 2024 |
Top MBA Event Management Colleges in India
Top MBA Event Management Colleges in India
The below table comprises top colleges offering MBA in Event Management with other details.
| College Name | Ranking | Eligibility | Fees | Average Package |
|---|---|---|---|---|
| Amity School of Communication | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 4,60,000 per year | INR 6,00,000 per annum |
| National Academy of Event Management and Development | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) or NAEMD Aptitude Test | INR 3,50,000 per year | INR 4,00,000 per annum |
| International Institute of Sports Management | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) or IISM Aptitude Test | INR 3,00,000 per year | INR 5,00,000 per annum |
| National Institute of Event Management | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) or NIEM Aptitude Test | INR 2,75,000 per year | INR 4,50,000 per annum |
| Indian Institute of Learning and Advanced Development | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) or ILAD Aptitude Test | INR 2,40,000 per year | INR 4,00,000 per annum |
| Sage University | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 5,00,000 per year | NA |
| All India Institute of Management Studies | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 60,000 per year | NA |
| University Of Engineering and Management | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 2,61, 500 per year | NA |
| Narsee Monjee Institute of Management Studies | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 60,000 per year | NA |
| Lovely Professional University | NA | Graduation with 50% marks and entrance exam score (CAT/XAT/MAT/NMAT/SNAP) | INR 3,04,000 per year | NA |
Top MBA Event Management Colleges in Bangalore
Gems B school in Bangalore has a placement record of 90 to 95% overall and is considered a Top choice for management studies. Top management colleges in Bangalore are listed below:
| College | Fees | Eligibility |
|---|---|---|
| Gems B School | INR 5,80,000 | Graduation: 50 %
Exams: Karnataka PGCET |
| JD Institute of Fashion Technology | - | Any degree from a UGC Recognised university |
| Annamalai University | INR 46,500 | Graduation with 50% marks |
MBA in Event Management: Top Colleges in Pune
Top colleges in Pune for MBA in Event Management are listed below:
| College | Fees | Eligibility |
|---|---|---|
| National Institute of Event Management | INR 3,50,000 | Graduation with 50% marks |
| Apeejay Institute of Mass Communication | INR 1,60,000 | Graduation with 50% marks |
| SP Jain Institute of Management and Research | INR 2,50,000 | Graduation with 50% marks |
MBA in Event Management: Top Colleges in Delhi NCR
Galgotias University has been Ranked 91 out of 125 by NIRF IN 2023, Top colleges in Delhi for MBA in Event Management are listed below:
| College | Ranking | Fees | Placement | Eligibility |
|---|---|---|---|---|
| Manav Rachna International Institute of Research and Studies | 97 out of 284 by India Today | INR 2,98,500 | â?¹32,00,000
Highest Package |
Graduation with 50% marks |
| Galgotias University | 91 out of 125 by NIRF 2023 | INR 1,64,000 | â?¹35,00,000
Highest Package |
Graduation with 50% marks |
| Faculty of Management Studies, Manav Rachna International Institute of Research and Studies | 101 out of 272 by India Today | INR 2,98,500 | â?¹12,00,000
Highest Package |
Graduation with 50% marks |
| New Delhi Institution of Event Management | - | INR 3,06,000 | â?¹8,00,000
Highest Package |
Graduation with 50% marks |
MBA Event Management vs MBA Marketing
MBA Event Management vs MBA Marketing
| Parameter | MBA in Event Management | MBA in Marketing |
|---|---|---|
| Duration | Two years | Two years |
| Course Type | Postgraduate degree with a focus on planning, organizing and executing various kinds of events | Postgraduate degree with a focus on market research, advertising, branding and international markets |
| Application | Candidates must have a bachelor’s degree in any discipline with 50% marks and valid scores in entrance exams like CAT, MAT, XAT, etc. | Candidates must have a bachelor’s degree in any discipline with 50% marks and valid scores in entrance exams like CAT, MAT, XAT, etc. |
| Course Updates | The course curriculum is updated regularly to incorporate the latest trends and technologies in the event industry, such as digital marketing, social media, experiential marketing, etc. | The course curriculum is updated regularly to incorporate the latest trends and technologies in the marketing field, such as digital marketing, analytics, consumer behavior, etc. |
| Universities Offering The Courses | The course is offered by both public and private universities in India, such as IIMs, IITs, NMIMS, Symbiosis, Amity, etc. | The course is offered by both public and private universities in India, such as IIMs, IITs, NMIMS, Symbiosis, Amity, etc. |
| Industrial Visits and Internships | The course involves practical exposure through industrial visits to various event management companies and agencies. Students also have to undergo internships or live projects to gain hands-on experience in event planning and execution. | The course involves practical exposure through industrial visits to various marketing firms and agencies. Students also have to undergo internships or live projects to gain hands-on experience in marketing research and strategy. |
| Average Fees in Private Institutes | The average fees for the course in private institutes range from INR 2 lakhs to INR 15 lakhs. | The average fees for the course in private institutes range from INR 2 lakhs to INR 20 lakhs. |
| Average Fees in Government Colleges | The average fees for the course in government colleges range from INR 50,000 to INR 10 lakhs. | The average fees for the course in government colleges range from INR 50,000 to INR 15 lakhs. |
What After an MBA Event Management?
What After an MBA Event Management?
MBA Event Management is a prestigious postgraduate degree program that provides candidates with two years of comprehensive education and practical exposure in the field of planning, organizing, and executing various kinds of events.
An MBA in event management is one of the most diverse courses because of the various specializations that candidates can opt for, such as corporate events, weddings, concerts, festivals, sports, etc. Salary packages vary from one company to another. Salary packages also depend on the college from which the candidates graduate. Graduates from top event management colleges such as the National Institute of Event Management can expect a higher salary than graduates from other colleges.
| Particular | Details |
|---|---|
| Average Salary | According to PayScale, the average annual salary for MBA Event Management graduates in India is INR 4.8 lakhs. |
| Highest Package | According to Collegedunia, the highest package offered to MBA in Event Management graduates in India is INR 18.5 lakhs per annum. |
| Job Profiles | Some of the common job profiles for MBA Event Management graduates are Event Manager, Event Planner, Wedding Planner, Event Account Manager, Client Service Provider, Media Planning Manager, Marketing Manager, etc. |
| Top Recruiters | Some of the top recruiters of MBA Event Management graduates are Wizcraft, DNA Networks Pvt. Ltd., Cox and Kings Ltd., Percept, Cineyug, E-Factor, Sita Conferences, etc. |
| Higher Studies | Some of the higher study options after an MBA Event Management include a Ph.D. in Event Management, a PG Diploma in Event Management, a Certificate Course in Event Management, etc. |
Also Check: Top MBA/PGDM in Event Management Colleges in India
MBA Event Management FAQs
MBA Event Management FAQs
Ques. What are the best colleges for an MBA Event Management in India?
Ans. Some of the best colleges for an MBA Event Management in India are:
- NIEM Mumbai
- ASCO Noida
- SIMC Pune
- INLEAD Gurgaon
- IIEM Mumbai
Ques. What is the difference between an MBA in Event Management and a PG Diploma in Event Management?
Ans. The differences between an MBA in Event Management and a PG Diploma in Event Management are:
- MBA in Event Management is a two-year postgraduate degree program that covers both core and elective subjects related to event management along with general management subjects. PG Diploma in Event Management is a one-year postgraduate diploma program that focuses only on event management subjects.
- MBA in Event Management requires candidates to have a bachelor’s degree in any discipline with 50% marks and valid scores in entrance exams like CAT, MAT, XAT, etc. PG Diploma in Event Management requires candidates to have a bachelor’s degree or diploma in any discipline with 45% marks.
- An MBA in Event Management offers more career opportunities and higher salary packages than a PG Diploma in Event Management as it is considered more valuable and prestigious by employers.
Ques. What are the specializations offered in MBA in Event Management?
Ans. Some of the specializations offered in MBA in Event Management are:
- Corporate Events: This specialization focuses on planning, organizing, and executing events for corporate clients such as product launches, conferences, seminars, exhibitions, etc.
- Wedding Planning: This specialization focuses on planning, organizing and executing weddings and related events such as engagement, sangeet, mehndi, reception, etc.
- Concerts and Festivals: This specialization focuses on planning, organizing and executing concerts and festivals for musical, cultural or religious purposes such as rock shows, music festivals, Navratri, etc.
- Sports Events: This specialization focuses on planning, organizing and executing sports events such as matches, tournaments, leagues, etc.
- Social Events: This specialization focuses on planning, organizing and executing social events such as parties, birthdays, anniversaries, reunions, etc.
Ques. What are the top recruiters for MBA in Event Management graduates?
Ans. Some of the top recruiters for MBA in Event Management graduates are:
- Wizcraft: Wizcraft is one of the leading event management companies in India that specializes in corporate events, entertainment events, sports events, etc. It has organized some of the most prestigious events such as IIFA Awards, Commonwealth Games 2010, Global Citizen Festival India 2016, etc.
- DNA Networks Pvt. Ltd.: DNA Networks Pvt. Ltd. is one of the leading event management companies in India that specializes in concerts and festivals. It has organized some of the most popular concerts such as Michael Jackson Live in India 1996, Bryan Adams Live in India 2001, Iron Maiden Live in India 2007, etc.
- Cox and Kings Ltd.: Cox and Kings Ltd. is one of the oldest and largest travel and tourism companies in India that also offers event management services. It specializes in destination weddings, MICE (meetings, incentives, conferences, and exhibitions), etc.
- Percept: Percept is one of the leading entertainment, media, and communications companies in India that also offers event management services. It specializes in entertainment events, sports events, experiential marketing events, etc. It has organized some of the most popular events such as the Sunburn Festival, VH1 Supersonic Festival, Bollyboom Festival, etc.
- Cineyug: Cineyug is one of the leading entertainment production companies in India that also offers event management services. It specializes in film production, film promotion, film distribution, film awards, etc. It has organized some of the most popular events such as Filmfare Awards, Zee Cine Awards, Star Screen Awards, etc.
Ques. What are the higher studies options after an MBA in Event Management?
Ans. Some of the higher study options after an MBA in Event Management are:
- PhD in Event Management: PhD in Event Management is a doctoral degree program that involves conducting original research on a specific topic related to event management under the guidance of a supervisor. It requires candidates to have a master’s degree in event management or related discipline with 55% marks and valid scores in entrance exams like UGC NET/ JRF/ SLET/ GATE/ SET/ CSIR/ ICAR/ ICMR/ DBT/ DST/ DAE/ DOS/ DRDO/ MHRD/ ICSSR etc.
- PG Diploma in Event Management: PG Diploma in Event Management is a one-year postgraduate diploma program that focuses on event management subjects. It requires candidates to have a bachelor’s degree or diploma in any discipline with 45% marks.
- Certificate Course in Event Management: Certificate Course in Event Management is a short-term course that provides basic knowledge and skills in event management. It requires candidates to have passed 10+2 or equivalent examinations from a recognized board.
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