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MBA Digital Marketing is a graduate-level degree program with an emphasis on the meeting point of marketing theories and digital technology. The goal of this program is to provide students with the abilities and information necessary to thrive in the rapidly evolving field of digital marketing. In MBA Digital Marketing the majority of Indian institutes, including the Indian School of Business, Indian Institute of Management, Xavier School of Management, Institute of Management Technology, and many others colleges, require applicants to have a bachelor's degree from a recognized university or college. Candidates who want to enroll in MBA colleges need to appear for the CAT/MAT/XAT/GMAT examination.
Public B-schools like the Indian Institutes of Management (IIMs) charge between Rs. 10 and 25 lakhs for a two-year MBA in a Digital Marketing program. Students who graduate from such B-schools often place themselves in a decent position with an annual income of 25 to 50 LPA.
In MBA Digital Marketing Financial management, business statistics, analytics, consumer behavior, advertising management, brand management, social media marketing, e-commerce, mobile commerce, search engine optimization (SEO), pay-per-click advertising (PPC), and many other topics are covered in the curriculum. An online or on-campus Master of Business Administration in Digital Marketing program can be finished in one to two years. Graduates can work in a range of sectors, including journalism, e-commerce, public relations, advertising, and public relations.
MBA Digital Marketing Highlights
MBA Digital Marketing Highlights
The following list includes some of the course's main highlights: -
| Course Full form | Master of Business Administration |
|---|---|
| Course duration | 2 years |
| Course degree requirement | Graduate in any stream from a recognized board |
| Course Admission | Entrance Test followed by Counselling. |
| Course Specialization | Digital Marketing |
| Online Course Program | Yes |
| Top Colleges | IIDE - Indian Institute of Digital Education, Jagdish Sheth School of Management, Vijaybhoomi University. Sunstone Eduversity - NIET Campus, Manav Rachna International Institute of Research and Studies, etc |
MBA Digital Marketing Eligibility Criteria
MBA Digital Marketing Eligibility Criteria
Before enrolling, students must first review the criteria for the MBA in Digital Marketing program.
The following qualifying criteria are common to almost all colleges:
- The applicant must hold a bachelor's degree from a reputable college or university.
- The applicant must have earned at least 45 % aggregate marks in the prerequisite course.
- Any undergraduate program can submit candidates for this program.
- Some institutions may additionally stipulate that applicants must have taken English as a subject or as part of the requirements for graduation in high school.
MBA Digital Marketing Entrance Exams
MBA Digital Marketing Entrance Exams
For candidates who want to join in MBA Digital Marketing programs at different colleges and universities, there is a list of tests for admission that are held. Some of the entrance tests given to MBA Digital Marketing candidates are listed here.
Top MBA Digital Marketing Colleges in India
Top MBA Digital Marketing Colleges in India
The top MBA in Digital Marketing programs in India are included in the following table:
| College Name | NIRF Management Ranking 2022 | Eligibility | Fees (per course) | Average Package |
|---|---|---|---|---|
| IIM Ahmedabad | 1 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 10-27 lakhs | 10-40 LPA |
| Indian Institute of Management (IIM), Bangalore | 2 | Bachelor's degree or equivalent in any discipline, valid CAT score, and a minimum of four years of work experience | 26-30 lakh | 20-50LPA |
| Indian Institute of Management Calcutta | 3 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 10-20 lakhs | 10-50 LPA |
| Indian Institute of Management Lucknow | 6 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 20-50 lakhs | 10-40 LPA |
| Xavier School of Management (XLRI), Jamshedpur | 8 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, and a minimum of three years of work experience | 25- 40lakh | 25-35 LPA |
| Indian Institute of Technology, Madras | 10 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score | INR 1346,000 | INR 2.8 TO 15.5LPA |
| Management Development Institute, Gurgaon | 13 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 10-35 lakhs | 10-25 LPA |
| Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune | 17 | Bachelor's degree or equivalent in any discipline, valid SNAP score, and a minimum of two years of work experience | 10-20 lakhs | 15-45 LPA |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | 21 | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score, and a minimum of two years of work experience | 18-25 lakh | 15-50LPA |
| Great Lakes Institute of Management, Chennai | 31 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 20-50 lakhs | 10-50 LPA |
| Xavier Institute of Management and Entrepreneurship, Bhubaneswar | 35 | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score | INR 66,0,000 | INR 2.8 TO 8.5 LPA |
| Goa Institute of Management, Goa | 36 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score or university entrance. | 10-20 lakhs | 10-20 LPA |
| Institute of Management Studies, Ghaziabad | 44 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 10-30 lakhs | 10-25 LPA |
| Birla Institute of Management Technology, Greater Noida | 56 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 20-55 lakhs | 10-50 LPA |
| FORE School of Management, Delhi | 60 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score or university entrance. | 10-25 lakhs | 10-25 LPA |
| Guru Gobind Singh Indraprastha University | 62 | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score, and a minimum of 0 years of work experience | INR 461,380 | INR 2.8 TO 8.5 LPA |
| International Management Institute, Bhubaneswar | 70 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, | 10-25 lakhs | 10-40 LPA |
| K. J. Somaiya Institute of Management Studies and Research, Mumbai | 71 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, or university entrance. | 10-15 lakhs | 10-30 LPA |
| Loyola Institute of Business Administration, CHENNAI | 86 | Bachelor's degree or equivalent in any discipline, valid XAT/CAT/GMAT score, or university entrance. | 10-30 lakhs | 10-30 LPA |
| Alliance University | 98 | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score | INR 196,000 | INR 2.8 TO 9.5LPA |
MBA Digital Marketing State-wise Top Colleges in India
Students who attend Master of Business Administration [MBA] (Digital Marketing) colleges in India have better access to employment options and career prospects.
Top MBA Digital Marketing Colleges in MUMBAI
Top colleges in Mumbai that offer Master of Business Administration [MBA] (Digital Marketing) courses are:
| College Name | NIRF Management Ranking 2022 | Eligibility | Fees
Annual (approx.) |
Average Package |
|---|---|---|---|---|
| Amity University | 28 | Bachelor's degree or equivalent in any discipline, valid GMAT or GRE score | INR 1418,000 | INR 12.6 to 30LPA |
| IIDE - Indian Institute of Digital Education |
— |
Bachelor's degree or equivalent in any discipline, valid GMAT or GRE score | INR 921,000 | INR 2.8 to 15LPA |
| GNIMS - Guru Nanak Institute of Management Studies | - | Bachelor's degree or equivalent in any discipline, valid GMAT or GRE score | INR 1384,000 | INR 7.6 to 15LPA |
| Vidyalankar School of Business | - | Bachelor's degree or equivalent in any discipline, valid GMAT or GRE score | INR 1131,000 | INR 4.6 to 10 LPA |
| ITM Business School, Navi Mumbai | - | Bachelor's degree or equivalent in any discipline, valid GMAT or GRE score | INR 10,33,000 | INR 5.6 to 14LPA |
Top MBA Digital Marketing Colleges in Delhi
Top colleges in Delhi which offer Master of Business Administration [MBA] (Digital Marketing) courses are:
| College Name | NIRF Management Ranking 2022 | Eligibility | Fees | Average Package |
|---|---|---|---|---|
| Bennett University, Greater Noida | - |
|
INR 759,400 | INR 2.8 TO 7.5LPA |
| Guru Gobind Singh Indraprastha University | 62 |
|
INR 461,380 | INR 2.8 TO 8.5LPA |
| Sunstone Eduversity - NIU Campus | - |
|
120,670 | 8-9 LPA |
| School of Business, Sushant University |
|
563,345 (Total) | 7.7 LPA | |
| Manav Rachna International Institute of Research and Studies |
|
INR 1024,595 | 13 LPA |
Top MBA Digital Marketing Colleges in Kolkata
Top colleges in Kolkata which offer Master of Business Administration [MBA] (Digital Marketing) courses are:
| College Name | NIRF Management Ranking 2022 | Eligibility | Master of Business Administration [MBA] (Digital Marketing) Fees | Average Package |
|---|---|---|---|---|
| Globsyn Business School | - |
|
INR 775,800 | INR 3.8 TO 10.5LPA |
| Praxis Business School | - |
|
INR 395,000 | INR 2.8 TO 9.5LPA |
| Institute of Engineering and Management | - |
|
INR 3,63,000 | INR 5.8 TO 10.5LPA |
| Vinod Gupta School of Management |
|
INR 675,000 | INR 3.8 TO 8.5LPA | |
| Techno India University | - |
|
INR 4,26,000 | INR 3.8 TO 8.5LPA |
Top MBA Digital Marketing Colleges in Chennai
Top colleges in Chennai which offer Master of Business Administration [MBA] (Digital Marketing) courses are:
| College Name | NIRF Management Ranking 2022 | Eligibility | Fees | Average Package |
|---|---|---|---|---|
| Indian Institute of Technology, Madras | 10 |
|
INR 1346,000 | INR 2.8 TO 15.5LPA |
| Great Lakes Institute of Management | 31 |
|
INR 1131,000 | INR 2.8 TO 7.5LPA |
| Loyola Institute of Business Administration | 86 |
|
INR 9,02,000 | INR 2.8 TO 9.5LPA |
| Veltech University | - |
|
INR 9,12,000 | INR 2.8 TO 7.5LPA |
| Hindustan Institute of Technology and Science | - |
|
INR 8,48,000 | INR 2.8 TO 8.5LPA |
Top Master of Business Administration [MBA] (Digital Marketing) Colleges in Bangalore
Top colleges in Bangalore which offer Master of Business Administration [MBA] (Digital Marketing) courses are:
| College Name | NIRF Management Ranking 2022 | Eligibility | Fees | Average Package |
|---|---|---|---|---|
| Alliance University | 98 |
|
INR 196,000 | INR 2.8 TO 9.5LPA |
| Indus Business Academy | - |
|
INR 4,52,000 | INR 2.8 TO 8.5LPA |
| Indian Academy Group of Institutions | - |
|
INR 3,17,000 | INR 2.8 TO 6.5LPA |
| Jagdish Sheth School of Management | - |
|
INR 65,0,000 | INR 2.8 TO 12.5LPA |
| Xavier Institute of Management and Entrepreneurship | 22 | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score | INR 66,0,000 | INR 2.8 TO 8.5LPA |
| BMS College of Engineering | - | Bachelor's degree or equivalent in any discipline, valid CAT/XAT/GMAT score | INR 20,8,000 | INR 2.8 TO 9.5LPA |
MBA Digital Marketing Cutoff: Last 5 Years
MBA Digital Marketing Cutoff: Last 5 Years
Alliance University Chennai Cutoffs
| Category | Cutoff 2022 | Cutoff 2021 | Cutoff 2020 | Cutoff 2019 |
|---|---|---|---|---|
| General | Not declared | 96.67-98.75 | 94.33-96.33 | 94-97.67 |
| OBC | Not declared | 94-96 | 90-96 | 91-96 |
| SC | Not declared | 89-95 | 86-95 | 86-95 |
SIBM Hyderabad Cutoffs
| Category | Cutoff 2022 | Cutoff 2021 | Cutoff 2020 | Cutoff 2019 |
|---|---|---|---|---|
| General | Not declared | 95-98 | 94-96.75 | 94-96.5 |
| OBC | Not declared | 93-96 | 89-94 | 91-96 |
| SC | Not declared | 88-91 | 85-89 | 86-94 |
Sri Balaji University, Pune Cutoffs
| Category | Cutoff 2022 | Cutoff 2021 | Cutoff 2020 | Cutoff 2019 | Cutoff 2018 |
|---|---|---|---|---|---|
| General | Not declared | 96-99 | 95.5-98.75 | 95-97 | 95-98 |
| OBC | Not declared | 93-97 | 92-96 | 90-94 | 90-96 |
| SC | Not declared | 90-95 | 89.5-94.25 | 88-93 | 87-91 |
IIT Madras Cutoffs
| Category | Cutoff 2022 | Cutoff 2021 | Cutoff 2020 | Cutoff 2019 | Cutoff 2018 |
|---|---|---|---|---|---|
| General | Not declared | 95-98 | 95-97.75 | 94-97 | 92- 98 |
| OBC | Not declared | 92-95 | 93-97 | 92-95 | 89-94 |
| SC | Not declared | 89-92 | 89-94 | 88-92 | 86.5-91 |
Great Lakes Institute of Management, Chennai Cutoffs
| Category | Cutoff 2022 | Cutoff 2021 | Cutoff 2020 | Cutoff 2019 | Cutoff 2018 |
|---|---|---|---|---|---|
| General | Not declared | 96-98 | 95-97.75 | 94-97 | 93- 98 |
| OBC | Not declared | 91-95 | 94-97 | 92-95 | 87-94 |
| SC | Not declared | 88-92 | 87-94 | 88-92 | 87.5-91 |
MBA Digital Marketing Vs MBA Marketing
MBA Digital Marketing Vs MBA Marketing
Below is a comparison of the MBA Digital Marketing and MBA Marketing courses.
| Particulars | MBA Digital Marketing | MBA Marketing |
|---|---|---|
| Overview. | The MBA Digital Marketing program only covers digital marketing and social media marketing strategies. It doesn't include a thorough analysis of customary marketing tactics. | An in-depth analysis of every facet of marketing is required for the MBA in Marketing program. It will incorporate social media marketing as well as conventional and digital marketing strategies. |
| Type of Examination. | Semester | Semester |
| Annual fees on average. | INR 2,00,000 - INR 10,00,000 | INR 4,00,000 - INR 20,00,000 |
| Colleges. | Shoolini University, Graphic Era University, Vel Tech University, etc. | IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. |
| Duration. | 2 Years | 2 Years |
| Process of admission. | Entrance Exam | Entrance Exam |
| work roles. | Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager. | Market Research Analyst, Product Manager, Media Planner, and many more. |
| Salary on average. | INR 5, LPA - INR 25LPA | INR 5 lakh - INR 30 lakh |
What After MBA Digital Marketing?
What After MBA Digital Marketing?
Graduates can choose from a variety of job opportunities in the field of digital marketing after earning your MBA in digital marketing. Several potential work roles and career pathways include:
As Social Media Manager, digital marketing manager, SEO Specialist, PPC expert, digital analytics manager, or manager, candidates would be in charge of planning and executing social media campaigns on a variety of social media sites, including Facebook, Instagram, Twitter, LinkedIn, and others, you would be in charge of making websites and web pages more visible and well-ranked on a search engine and candidates would be responsible for managing all aspects of digital marketing, including social media, email marketing, SEO, PPC, and other online initiatives.
The following list of top employment prospects for a MBA Digital Marketing graduates is accompanied by the related salaries:
| Particular | Details |
|---|---|
| Average Salary | Rs. 3 to 15LPA |
| Highest Package | Rs 7-30 LPA |
| Job Profile |
|
| Top Recruiters | Facebook, Google, Xebec Digital,iProspect India, Consult Social WATConsult, Ogilvy Public Relations Worldwide, Resultrix, AdGlobal360, iStrat, BCWebwise Ogilvy Public Relations, Reprise Media India, |
| Higher Studies | Ph.D. |
MBA Digital Marketing FAQs
MBA Digital Marketing FAQs
Ques: Is an MBA Digital Marketing a suitable choice to enroll in?
Ans. A relatively recent field that is starting to acquire traction in business is the MBA in Digital Marketing. The degree offers excellent employment opportunities in the current job market and has a bright future as more businesses turn to digital platforms for their advertising campaigns.
Ques: What is a MBA Digital Marketing?
Ans. A postgraduate degree program called an MBA in Digital Marketing focuses on building skills and expertise in the field of digital marketing, which includes things like social media marketing, search engine optimization, content marketing, and analytics. The course often covers a variety of subjects, including data analysis, digital marketing tools and strategies, consumer behavior, and marketing strategy.
Ques: What requirements must you meet to be eligible for an MBA digital marketing?
Ans. A bachelor's degree in any field, a passing score on one of the entrance examinations like the CAT, XAT, GMAT, or GRE, and work experience ranging from one to four years, depending on the program, are all commonly required for admission to an MBA in the digital marketing program. However, the eligibility requirements vary depending on the school.
Ques: What are my chances for employment after earning my MBA digital marketing?
Ans. Graduates with an MBA in digital marketing can go on to work in a range of positions, including digital marketing manager, social media manager, content manager, SEO specialist, web analytics manager, digital branding manager, e-commerce manager, and more. The need for experts with a specialization in this area is expanding as digital marketing gains relevance across all sectors.
Ques: Which area of digital marketing is most successful?
Ans. Among the most popular departments are those that specialize in content marketing, SEO, and social media.
Ques: What is the typical salary for an MBA holder with a background in digital marketing?
According to candidates' talents AND the organization you work for, salaries might range from 5 LPA through 20 LPA.
Ques: Which program is preferable - a certificate course or an MBA digital marketing?
Ans. A Certificate course will cost you far fewer hours and funds to complete while still allowing you to start working in the business, even if an MBA degree would provide you with better employment and income options and an in-depth grasp of the field.
Ques: What factors determine a candidate's selection for an MBA digital marketing?
Ans. Admission to the MBA in Digital Marketing program is based on a variety of factors, such as admission exam results, academic background, accomplishments in group discussions as well as private interviews, grades in Class 10th and Class 12th grades, and work experience. Some colleges consider diversity while making admissions decisions.
Ques: What does a graduate with an MBA digital marketing typically make?
Ans. Depending on the position, employer, and region, the typical pay after earning an MBA in digital marketing varies. However, based on their expertise and talents, graduates can expect a beginning pay ranging from 4 to 12 lakhs per year.
Ques: What core competencies are necessary for success in the field of digital marketing?
Ans. Knowledge of digital marketing tools and techniques, analytical skills, creativity, communication skills, project management skills, and the capacity to keep up with the most recent trends and technologies in the industry are just a few of the crucial abilities needed to succeed in the field of digital marketing.
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